Marketing Director

Houston, TX, United States

The Marketing Manager will design and implement comprehensive marketing strategies to create awareness of the company’s business activities, supported by a marketing team consisting of two marketing coordinators and a graphic designer. This role includes overseeing all aspects of the marketing strategy, developing branding and corporate identity initiatives, managing budgets, and leading projects from concept to completion. We are looking for someone to join a top real estate company in Houston, TX. Our company is dynamic and award-winning, recognized for excellence in the industry. This is an exciting opportunity to be part of a team that values innovation, creativity, and outstanding performance. Responsibilities: Key Responsibilities: Marketing Strategy Development and Implementation: • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities. • Oversee the implementation of marketing strategies across multiple platforms, including branding, traditional print, digital marketing, advertising campaigns, PR events, and web direction. • Adjust marketing plans based on market changes, consumer trends, and competitor activities. Branding and Corporate Identity: • Participate in the development of branding and corporate identity initiatives. • Manage and refine the organization’s social media presence and strategy at both corporate and local levels. • Create and manage video content for marketing campaigns, agents, and developments. Budget Management: • Develop and manage marketing budgets, ensuring cost-effective use of resources. Content Creation and Management: • Coordinate the creation of custom marketing/media content and promote the company’s tools and resources to increase adoption and use. • Coordinate the Design and manage marketing collateral, signage, and video content in collaboration with the graphic designer. Support Sales and Business Development: • Provide tools and materials to enable the sales team to function effectively. • Act as a liaison with the Marketing Team and support leadership in attending new client meetings. • Develop engaging marketing presentations and support recruitment and retention efforts. Website Management: • Coordinate management of website updates and work closely with web developers to ensure accurate information is available online. • Keep agent pages updated and maintain communication with community managers for marketing-related projects. Lead Generation and CRM Management: • Implement best practices for CRM, email marketing, and automated campaign journeys. • Support lead generation efforts and ensure effective management of marketing campaigns. Reports and Communication: • Monitor progress and submit performance reports. • Measure marketing campaign costs and report on effectiveness using predetermined KPIs. • Utilize data to inform marketing campaigns and identify new business opportunities. • Conduct market research and update the Standard Operation Procedure (SOP) manual for the marketing department. Support Team: •  The Marketing Manager will work closely with a marketing team that includes two marketing coordinators and a graphic designer, who will support the execution of the marketing strategies and initiatives outlined above. • This role requires strong project management skills, flexibility, attention to detail, and the ability to manage multiple projects simultaneously while collaborating effectively with the marketing team and other departments. Location: This is an in-office position, requiring the Marketing Director to work on-site to collaborate effectively with the team and support the company's operations. Salary: The salary for the Marketing Manager position is competitive and will be commensurate with experience. We are open to discussing compensation based on the candidate's qualifications and background. Qualifications: • Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus. • Minimum of 3 years of experience in a marketing leadership role, preferably within the real estate industry. • Proven track record in developing and implementing successful marketing strategies. • Strong knowledge of branding, digital marketing, and traditional marketing channels. • Excellent project management skills with the ability to manage multiple projects simultaneously. • Exceptional communication and interpersonal skills. • Proficiency in marketing software and tools, including CRM systems, social media platforms, and analytics tools. Compensation: $55,000

• Key Responsibilities:Marketing Strategy Development and Implementation: • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities. • Oversee the implementation of marketing strategies across multiple platforms, including branding, traditional print, digital marketing, advertising campaigns, PR events, and web direction. • Adjust marketing plans based on market changes, consumer trends, and competitor activities.Branding and Corporate Identity: • Participate in the development of branding and corporate identity initiatives. • Manage and refine the organization’s social media presence and strategy at both corporate and local levels. • Create and manage video content for marketing campaigns, agents, and developments.Budget Management: • Develop and manage marketing budgets, ensuring cost-effective use of resources.Content Creation and Management: • Coordinate the creation of custom marketing/media content and promote the company’s tools and resources to increase adoption and use. • Coordinate the Design and manage marketing collateral, signage, and video content in collaboration with the graphic designer.Support Sales and Business Development: • Provide tools and materials to enable the sales team to function effectively. • Act as a liaison with the Marketing Team and support leadership in attending new client meetings. • Develop engaging marketing presentations and support recruitment and retention efforts.Website Management: • Coordinate management of website updates and work closely with web developers to ensure accurate information is available online. • Keep agent pages updated and maintain communication with community managers for marketing-related projects.Lead Generation and CRM Management: • Implement best practices for CRM, email marketing, and automated campaign journeys. • Support lead generation efforts and ensure effective management of marketing campaigns.Reports and Communication: • Monitor progress and submit performance reports. • Measure marketing campaign costs and report on effectiveness using predetermined KPIs. • Utilize data to inform marketing campaigns and identify new business opportunities. • Conduct market research and update the Standard Operation Procedure (SOP) manual for the marketing department.Support Team: •  The Marketing Manager will work closely with a marketing team that includes two marketing coordinators and a graphic designer, who will support the execution of the marketing strategies and initiatives outlined above. • This role requires strong project management skills, flexibility, attention to detail, and the ability to manage multiple projects simultaneously while collaborating effectively with the marketing team and other departments.Location: This is an in-office position, requiring the Marketing Director to work on-site to collaborate effectively with the team and support the company's operations.Salary: The salary for the Marketing Manager position is competitive and will be commensurate with experience. We are open to discussing compensation based on the candidate's qualifications and background.