Marketing Director
Houston, TX, United States
Job Summary:
The Director of Marketing will work closely with leadership and key stakeholders to manage current industry marketing strategy and to develop marketing communications plans ensuring marketing integration and consistency. Development of customer journeys, optimizing the customer experience, and branding are core functions of this position. This position will regularly perform industry and customer research to ensure company brand and marketing strategy are providing continuous business development and align external communication to provide the best customer experience. The Director of Marketing achieves marketing communications operational objectives by contributing information and recommendations to strategic plans and reviews while continuously promoting the company’s brand.
Primary Duties & Responsibilities:
Industrial Marketing
Create and implement marketing strategy.
Construct the customer journey for each product vertical
Optimize touch points along these journeys via rapid experimentation and prototyping
Collect data from these touchpoints to drive the customer experience
Familiarity with Design Thinking and Agile Methodology is a plus.
Customer, Market, and Product Management
Capture data from customer interactions such as surveys or website visits and analyze to determine insights about our customers with PM team.
Works with Production Management Team to identify trends in industry data to inform strategic / business development opportunities.
Works with PM Team to Perform a geographic and industry market analysis to support a successful entry and growth into new markets
OEM Partnership Management
Work with OEM marketing departments to utilize market development funds, co-op activities, and co-branding promotional items.
Gain thorough knowledge of existing and developmental product lines to match customer needs
Digital Content:
Manages relationships with partners for the creation of branded sales and marketing collateral materials including, but not limited to digital content for website and social media, brochures, PowerPoints, flyers, videos, and graphic design.
Website Content & Design:
Product Ownership of company website and content to reflect updated information that leverages technology while providing the best customer experience.
Experience in customer portals, B2B e-commerce, and B2B marketplaces is a plus.
Wordpress or other CMS experience is a plus.
Product Support
Support business development strategy meetings, presentations, and client interviews
Provide general product support to clients
Social Media:
Works with partners to manage digital media presence including social media channels
Content calendar development in collaboration with leadership to provide consistent updates across social platforms aiming to engage followers and promote company brand
Brand Management:
Develops and promotes product marketing strategies with internal SME, as well as, joint marketing initiatives with OEM’s to enhance branch recognition
Plans communications and advertising campaigns by identifying concepts and strategies and coordinating with vendors
Promotes company image by contributing assistance to community events
Manages the company store to include new promotional items within budget as well as managing inventory of store items
Internal Communications & Events:
Coordinates service updates, product releases, and other key internal communications company-wide
Oversees the strategy and facilitation of company-hosted (crawfish boils, open house, etc.) and company-attended (trade shows, golf tournaments, etc.) customer events to ensure appropriate ROI
Develop press releases in collaboration with the Executive Leadership Team
Provide development of content for semi-annual company meetings
Positional Requirements & Qualifications:
Education & Experience
Bachelor’s degree in related field required
5+ years of experience in marketing strategy development and implementation.
Media Content Strategy
B2B Branding Strategy
Demand Generation
Search Engine Optimization
Skills & Abilities
Organizational skills
Strong Leadership
Presentation skills
Strategic planning
Excellent verbal and written communication skills
Strategic marketing
Decision making
Team player
Must be able to travel and have a clear driving record in accordance to company driving
guidelines
Clear background check and drug/alcohol screening
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