Sr. Director/ VP Digital Operations

Dallas, TX, United States

Job Description Job Description Job Summary: The Sr. Director/VP, Digital Operations will oversee the Digital AdOps and Buying teams to streamline process and maximize capabilities to meet and exceed delivery and performance expectations. Responsibilities include direct oversight of all AdTech and activity for programmatic buying including Search, Display, and Social Media and will serve as the primary liaison between Media Planning, Ad-Ops, Analytics and Buying to ensure flawless campaign delivery, measurability and performance. Additionally, this role will be responsible for managing the company’s data partnerships and overall audience development process that ensures precision targeting to Refuel’s specialized audience focus. Achieving success in this role will be determined by your ability to move the organization forward via flawless campaign workflows, performance, and team management to affect cross-departmental efficiencies and efficacy improvements. The ideal candidate is a leader in this field with a ‘can do’ attitude, team spirit, well organized, detail oriented, proactive, & able to multitask in a fast-paced environment.

Primary Activities and Responsibilities:

Implementing best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client

Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms

Working with Strategy team to understand goals, address client needs, and communicate results and insights to clients

Working with Tactical Planning team to ensure proper campaign setup for measurability and performance

Cross-departmental collaboration to implement new Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Developing strong relationships with clients, global counterpart colleagues

Assisting in setting Budgets, KPI's and measurement framework

Delivering credible thought leadership on Programmatic role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses

Leading communication of Programmatic tech/data needs with cross-functional partners to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders

Ability to effectively manage costs while exceeding performance and campaign goals

Excellent communication skills, ability to distill key ideas for non-digitally centric teams

Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development

Ensuring team manages and efficiently optimizes programs within budget goals

Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients

Participating in New Business efforts

Manage all vendor invoice reconciliations and timely payment remittance.

Support knowledge sharing across the planning team via best-practice development and case studies

Must Have Skills:

Bachelor's degree in business, Marketing, Engineering, or a related field of study

10+ years’ experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization more junior talent

Experience working with large data sets and understanding of methodologies for evaluating data and audience development

Technical and strategic understanding of programmatic display buying required, particularly in paid search and display

Experience working with Ad Technology stacks and programmatic implementation processes

Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)

Strong analytical skills and understanding of ecommerce, retail and lead-gen KPI's

Exceptional analytics skills, and confidence acting on marketing data and insights

High level understanding of integrated media planning

General knowledge of direct and brand marketing principles and strategies

Digital certifications/degree/seminars

Google certified desired

Google Analytics, YouTube and Facebook campaign setup knowledge - not mandatory, but an important plus

Working knowledge of 3rd party verification tools, including DoubleVerify

Job Requirements:

Possible intermittent travel.

Possible sales support and/or client facing communication.

The applicant selected for this position may be required to successfully complete a background check. Passing results must be received prior to the start date in the new position.

Willingness to submit for approval to manage Political advertising with Google platforms using personal information as required.

If successful candidate is local to Refuel NJ office, in office work may be required 1-2 days per week

Company Description Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States. Refuel Agency has locations to serve our clients across the country including offices in New York, Santa Barbara, and Princeton, NJ. Company Description Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States. Refuel Agency has locations to serve our clients across the country including offices in New York, Santa Barbara, and Princeton, NJ.

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