Director of Sales & Marketing

, PA, United States

Join our mission to provide compassionate, professional, and caring service in order to enhance the quality of life for residents, clients, and co-workers.

Homewood has been an industry leader since 1932 in providing senior living services. We are currently seeking kind, compassionate individuals who are ready & willing to serve others! We embrace a fun, team-oriented atmosphere. Through teamwork, we become more creative, find solutions, enjoy our work, and build relationships. It all adds up to exceptional job satisfaction and stability. When you join our team, you will discover the satisfaction of knowing that your work makes a difference in your own life, and in the lives of others.

What's in it for you? Competitive benefits package , including health, dental, vision, and life insurance options; plus, company contributions to your retirement after one year of service (AND...you don't have to contribute anything!)

Generous PTO program with opportunities to opt out for additional compensation, or the option to trade in your PTO for cash

Tuition reimbursement program , as well as career growth and promotional opportunities. We promote from within!

Position Details Status: Full-Time

JOB SUMMARY: The Director of Sales & Marketing is responsible for leading and executing sales strategies to drive occupancy and revenue for Independent Living cottages and apartments, exceeding budgetary goals while maintaining full occupancy levels. This role involves actively engaging with prospective residents and families, coordinating marketing efforts, and representing the community with local organizations. Additionally, the Director of Sales & Marketing oversees the creation and execution of annual marketing plans, ensuring alignment with organizational objectives.

ESSENTIAL FUNCTIONS: Treats all information about residents, their condition, and family as confidential information.

Complies with established Corporate and Departmental policies and procedures and maintains established standards and practices.

Develop and implement comprehensive sales strategies to generate leads, close sales, and maximize revenue from Independent Living offerings.

Actively engage with prospective residents and families, providing information about the community, conducting tours, and effectively communicating the value proposition of the CCRC product and contracts.

Collaborate with internal stakeholders to coordinate marketing efforts, including the development of marketing materials, public relations initiatives, and contributions to community publications.

Plan and organize special marketing and sales events aimed at driving lead generation and conversion.

Execute multi-channel marketing campaigns (e.g., telemarketing, direct mailings, digital advertising, events) to reach target audiences and drive sales opportunities.

Cultivate and maintain positive relationships with vendors supporting marketing and sales efforts, ensuring effective collaboration and resource utilization.

Conduct follow-up contacts with sales leads to nurture relationships and facilitate the sales process.

Maintain accurate records and data associated with marketing and sales activities, ensuring databases are up-to-date and reflective of current opportunities and trends.

Negotiate and complete resident contracts in accordance with organizational policies and regulatory requirements, ensuring compliance and customer satisfaction.

Assist residents and families throughout the move-in/transfer process, providing support and addressing any concerns or questions.

Collaborate with the Maintenance Director and relevant stakeholders to facilitate unit turnover and renovations, ensuring timely availability for new residents.

Actively participate in system-wide marketing meetings and training sessions to stay abreast of industry trends and best practices.

Coordinate communications to residents regarding annual rate increases, policy/procedure changes, and other relevant updates.

Performs other functions as directed by the supervisor.

QUALIFICATIONS Bachelor’s Degree preferred.

Strong knowledge of professional marketing and sales standards and techniques, with previous experience in senior living preferred.

Excellent written and verbal communication skills, coupled with sound judgment and reasoning abilities.

Ability to coach, mentor, and collaborate effectively with sales counselors, volunteers, and other coworkers.

Compassion, understanding, and empathy for older people, with the ability to communicate effectively at their level.

Proficiency in using computer applications, including Microsoft Office and Excel.

Demonstrated ability to close sales agreements effectively.

Valid driver's license and willingness to travel regionally and to other Homewood communities.

PHYSICAL REQUIREMENTS: Working conditions are normal for an office environment. Work requires extensive work using a computer. This position has physical and mental aspects of sedentary work in which lifting requirements are minimal. Occasionally required to walk; use hands to manipulate, handle, or operate computers, objects, tools, or controls; and reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.

#J-18808-Ljbffr