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Blackpoint Cyber
Little Ferry, NJ, United States
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper
Job Source: Blackpoint CyberWebMD LLC
Newark, NJ, United States
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedic
Job Source: WebMD LLCInstawork
New York, NY, United States
At Instawork, we're driven by our vision to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we're looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace.
Job Source: InstaworkStellar
New York, NY, United States
Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and c
Job Source: StellarCover Genius
New York, NY, United States
The Company Cover Genius is a Series E insurtech that protects the global customers of the world's largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We're also available at Amazon, Flipkart, eBay, Wayfair and SE Asi
Job Source: Cover GeniusInternational Data Group Inc.
New York, NY, United States
Overview IDG is the leader in data for and about technology. Our mission is to help companies grow by putting technology insights into action, empowering businesses to make better decisions and thrive in the digital-first age. IDC, a division of IDG, is a dynamic and innovative research, data, and events company at the forefront of guiding the glo
Job Source: International Data Group Inc.Warner Bros. Discovery
New York, NY, United States
Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our character
Job Source: Warner Bros. DiscoveryNICE Systems, Inc.
Hoboken, NJ, United States
So, what's the role all about? As a Director of Product Marketing, you'll be responsible for developing and executing marketing strategies to ensure successful product launches and sustained market growth. You'll conduct market research, create product positioning and go-to-market plans, and collaborate with cross-functional teams, including sales
Job Source: NICE Systems, Inc.New York, NY, United States
The Opportunity
As a Director of Product Marketing on the Group Benefits Employee Marketing team, you’ll lead a team of marketing mavens responsible for developing and implementing comprehensive, end-to-end marketing communication strategies for our group insurance products (e.g., accident & health, dental insurance, disability insurance, ID protection). Your leadership and vision will help drive strong and profitable business growth, customer loyalty and retention within the U.S. group benefits business. You and your team will work with business partners and marketing teams across the organization (product, sales/distribution, digital servicing, customer experience, research & insights, brand, marketing operations and more) to strategize, test, build, launch and optimize each leg of the customer journey.
You’ll find success here if you’re a curious, innovative thinker who is comfortable challenging the status quo, rethinking current processes and enjoying developing solutions that will ensure a frictionless experience with our end customers. If you’re someone who is strategic, analytical and results-oriented - and has strong leadership, operational and cross-collaboration skills - this may be the role for you. You also need to be passionate about developing a deep understanding of our customer and their needs and devising creative solutions to help them unlock the value of their benefits at every turn.
As a leader in the marketing organization, this role requires product, channel, digital and integrated marketing experience as well as familiarity/experience with Agile marketing principles. You’ll also need to be comfortable straddling setting the strategic vision for your team while leading your own core projects and initiatives.
What You’ll Do
Lead, develop and inspire a team of seasoned product marketing professionals (3-5 associates).
Gain significant exposure to, and become a subject matter expert on, our robust suite of group benefits products and services, including product features, benefits and opportunities.
Partner with product and distribution leaders to create marketing strategies and detailed tactical plans that align to business objectives and key results. Assist your team in the development of their marketing plans.
Leverage research, data and insights and become obsessed with identifying customers and their needs and wants. Devise ways to continually optimize their MetLife experience to delight customers at every stage of their benefits journey.
Brief and align with all marketing teams and agency partners to develop and build marketing concepts and storytelling assets to support multi-channel, multi-touch, integrated campaigns and communications.
Partner with customer experience and business leads to map end-to-end customer journeys, identify opportunity territories and prioritize solutions.
Work with cross-functional teams and lead Agile pods to define how and when work gets done. Escalate challenges and opportunities that can make teams run more efficiently.
What You’ll Bring
10+ years of relevant experience in product, integrated and channel-marketing roles
Demonstrated B2C and B2B2C marketing experience
A customer-first mindset and innovative/creative thinking
Strong collaboration, interpersonal and influencing skills
A collaborative, positive leadership style that cultivates and inspires a team
Experience leading Agile pods and cross-functional teams to drive business results
An insights-led approach to making marketing and business decisions
Excellent presentation and storytelling skills that apply to all audience levels (including C-suite)
Demonstrated project management expertise, attention to detail and a high degree of accountability
Expertise or familiarity with financial services/insurance
Key Relationships
Reports to: AVP, Product Marketing
Direct reports/team: N/A
Key stakeholders: Product Development/Management, Sales & Distribution, Employer Product Marketing, Global Brand & Marketing (Marketing Operations, Customer Experience, Global Brand, Activation)
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
Email Alert for Director, Product Marketing jobs in New York, NY, United States
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