Senior Marketing Data Analyst- Remote

San Jose, CA, United States

Senior Marketing Data Analyst

Hoffmann Murtaugh, a fully integrated media planning and buying agency, is seeking an Analytics and Measurement Specialist to join our growing team.

The ideal candidate should love working with data and excel at problem solving. The candidate must demonstrate the ability to connect and interpret data from multiple sources to provide insights that help inform our clients and internal teams of campaign performance.?

As a client facing role, the candidate should be comfortable presenting to groups virtually and should have a knack for communicating to audiences with various levels of marketing expertise. The ideal candidate will have the ability to craft a story around the data and showcase problem solving skills to the client. This individual will meet with our planning, buying, account management teams to understand client KPIs, overall media strategy, and tactical performance.

Primary Functions

Lead large complex?analytics and reporting?projects, delivering?accurate, accessible, and repeatable business reporting and insights to?stakeholders?across all levels

Demonstrate?leadership?and subject matter?expertise?in business and data landscape, standardized reporting,?experimentation, and analysis?to support performance discussions across multiple channels

Proactively help the business leverage data and insights to enhance our ability to inform on marketing efforts and increase efficacy of our approaches

Provide?actionable insights and recommendations to?optimize?and scale marketing campaigns

Apply a customer/stakeholder-oriented focus and user experience and design best practices to ensure data analysis is easily consumable through visualization,?presentation, and storytelling??

Use automated tools and platforms to extract data from data sources

Develop and maintain databases and data systems and reorganize in a format that is usable in outputs

Performs data quality audits to flag any inconsistencies that may indicate an error

Filter data by reviewing reports and performance indicators to identify and correct code problems

Prepare reports for management showing trends, patterns, and predictions using relevant data

Work with management to identify process improvement opportunities and propose system modifications

Identify opportunities for efficiencies in reporting and reporting automation

Build visualizations that effectively communicate performance

Create templates for use in reporting visualizations

Update and maintain reports for internal and external stakeholders

Develop and update formal reporting processes and best practices

Proactively support and participate in agency improvement/innovation initiatives

Required Qualifications

4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis

Proficient in SQL and Excel

Experienced with Python or R, and data visualization tools such as (Power BI, Tableau, Looker, etc.)

Experience translating complex findings and results into a compelling narrative

Experience handling large data sets to reveal patterns, trends, and associations, from behavioral and interaction data

Strong understanding of paid media metrics and KPIs

Ability to cleanse and prepare data

Strong mathematical ability

Exceptionally analytical and naturally curious?

Ability to prioritize and multi-task?

Detail oriented

Passionate and curious about the advertising and digital industries

Strong communication and presentation skills, both written and verbal

Core values must include honesty, reliability, a commitment to pride in your work quality, and the pursuit of self and work/career excellence

Proactive, self-starter and tenacity in finding solutions to problems

Proven ability to manage multiple tasks while working independently

Must be computer literate with strong proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook/Express, with the ability to learn new computer systems

Ability to define problems, collect and review data, establish facts, and draw valid conclusions

Working Conditions/Physical Requirements

Virtual office environment that aligns with 8:30a-5p EST office hours. Occasional travel may be required.

Perform sedentary work, which includes sitting most of the time, yet occasionally exerting up to ten pounds of force. Work setting is a mix of virtual and office setting.

The responsibilities are many, various, and not limited to those written in this document

Hoffmann Murtaugh Advertising, Inc. is an equal opportunity employer. We do not discriminate based on race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status.

Job Type: Full-time, Working Remotely, Eastern Standard Time, with some travel to Pittsburgh office space Alloy 26

Job Type: Full-time

The interview process will be on camera on Teams

Salary range is $60,000 - $100,000 per year.

Hoffmann Murtaugh is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, national origin, age, citizenship, marital status, sexual orientation, gender, gender identity or expression, disability or any protected military or veteran status.

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