Marketing Senior Data Analyst

Sunnyvale, CA, United States

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

Learn about the Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) which makes everything possible.

The Marketing Senior Data Analyst will be responsible for applying data science principles and business analytics to drive marketing data analysis, inform marketing strategy and execution, and uncover new revenue and market share growth drivers. The role will oversee the entire data workflow, from data asset curation, integration, modeling, and visualization, to communication. Descriptive, predictive, causal, and prescriptive analytic techniques will be employed by this individual to deliver world-class decision support for the Americas Marketing and Commercial organization.

The position is part of the Analytics and Insight function within Cepheid’s Americas Marketing organization and will be located preferably in Santa Clara, California as a hybrid role. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.

In this role, you will have the opportunity to:

Maintain and develop data models and visualizations, provide insights to measure marketing performance, and identify trends, opportunities, and gaps in our existing marketing and sales efforts.

Develop sales and marketing dashboards that crisply communicate key performance indicators (Power BI, Tableau, etc.) while establishing data connectivity, and improving data quality.

Utilize complex programming and statistical analysis to extract and manipulate vast internal data and third-party vendor data generating insights and models that will boost customer targeting, retention performance, competitive opportunity probability assessment, and segment the market.

Take complex data issues, methodologies, and analysis results and communicate them to business partners, including senior management in a meaningful, actionable, and understandable way.

Participate in market research to glean market insights and serve as the lead go-to person for analytics and data science within the Americas Marketing organization.

The essential requirements of the job include:

Bachelor’s degree in field with 5+ years of related work experience (Computer Science, Business Analytics, Mathematics/Statistics, or Marketing Analytics background) OR Master’s degree in field with 3+ years of related work experience

5+ years of experience working with data visualization tools (e.g., Power BI)

Solid experience in relational databases/data warehouses (e.g., Snowflake) and query languages (PL/SQL, T-SQL) is required.

Robust knowledge of statistical analysis and statistical programming languages (R, Python, SAS, SPSS) is required.

Exposure to marketing metrics like campaign ROI, funnel management, retention analysis, CRM, Digital Marketing Analytics, and SEO (Google Analytics, Adobe Analytics, Marketing Automation)

It would be a plus if you also possess previous experience in:

IVD or life sciences industry experience preferred (or other highly regulated environment)

Proven history of deployment of Machine Learning algorithms, or forecasting models including but not limited to OLS, CART, Random Forests, SVM, PCA, K-means, KNN, Logistic Regression, Naïve-Bayes

Exposure to Big Data techniques and languages (Hadoop, Pyspark, Hive, Pig), infrastructure, Data Warehousing, and Metadata management (including data governance)

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.

At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

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The salary range for this role is $103,000 - $154,533. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.

Operating Company: Cepheid