Marketing Manager

Phoenix, AZ, United States

Marketing Manager

SUMMARY

The Marketing Manager is responsible for identifying, developing, directing, creating, deploying, and managing property websites, social media channels, and reputation management. The Marketing Manager will create individual property marketing plans and evaluate digital marketing strategies and tactics for WWCo properties. The Marketing Manager will oversee all marketing plans, evaluating property strategy, analyzing performance monthly ensuring sources are performing and delivering quality leads. Will be proactive in marketing approach and maintain overall branding across all platforms.

CLASSIFICATION

The position is a full-time, regular, exempt position.

REPORTING RELATIONSHIP

The position reports directly to the Director, Marketing & Training.

ESSENTIAL FUNCTIONS

Creates marketing plans and provides strategies and tactics that can be carried out by on-site employees.

Trains on-site employees on how to market effectively and establish tactics for them to maintain and implement strong outreach programs.

Coordinates the design of marketing materials and collateral for on-site employees.

Oversees the print/promo items program.

Researches traffic reports and analyzes ROI to determine which marketing efforts are effective.

Creates and writes ads for print media, internet sites, and other advertisement medium available in a particular sub-market to generate qualified traffic and reflect the community’s current themes, campaigns, and promotes the WWC brand.

Maintains relationships with vendors and stays abreast of their products.

Understands various property demographics and creates marketing campaigns to attract that demographic.

Creates and maintains WWCo’s brand standards.

Works closely with corporate department heads to ensure marketing tactics are performing and delivering low CPL and high ROI.

Leads the implementation and rollout of new digital marketing resources.

Acts as liaison with Yardi in the production of new property websites and onboarding.

Audit’s advertising sources and websites for accuracy.

Executes Facebook and Instagram optimization and ad spend, as needed.

Sets up user accounts with various social media channels on behalf of properties.

Tracks and monitors performance benchmarks with various digital channels.

Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES

Marketing Manager is responsible for the direction and coordination of Marketing staff. This position carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; addressing complaints and resolving problems.

QUALIFICATIONS

To perform the role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE

Bachelor's degree or equivalent in marketing or related field; or equivalent combination of education and experience.

Previous experience with multifamily marketing.

Must possess a valid driver’s license.

Previous experience working in a digital marketing environment.Intermediate computer skills using Yardi, Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint) and various other computer applications.

COMPETENCIES

Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity, keeps technical skills up to date.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Managing Customer Focus - Promotes customer focus; establishes customer service standards; provides training in customer service delivery; monitors customer satisfaction; develops new approaches to meeting customer needs.

Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.

Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.

Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.

Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.

Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk and sit. The employee is frequently required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include the ability to see.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is rarely exposed to wet and/or humid conditions; moving mechanical parts; high, precarious places; fumes or airborne particles; toxic or caustic chemicals; outside weather conditions; risk of electrical shock and vibration. The noise level in the work environment is usually moderate.

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