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Marketing Manager

Scottsdale, AZ, United States

Pursue your passion with purpose… at Red Mountain Weight Loss

About Us

Our mission is simple: to deliver the best possible patient care and first-class customer service every day. Over 250,000 patients have undergone successful weight loss journeys with Red Mountain Weight Loss and Med Spa. With 17 locations throughout Arizona and Texas and a Telemedicine department, we want you to be a part of what we’re doing as a company.

The Marketing Manager’s Role

Our Marketing Manager is essential to the Red Mountain leadership team, activating and managing the development of marketing initiatives across all channels to advance brand growth, new market expansion, new patient acquisition, new product launches, and patient engagement. While collaborating with specialists in the Marketing Department and cross-functional teams within Red Mountain, the Marketing Manager will oversee the development of monthly promotional materials, advertising, and marketing campaigns, ensuring marketing and branding goals are supported.

Collaborate with the Director of Marketing, Content Marketing Specialist, Digital Marketing Specialist, Social Media Specialist, and Senior Graphic

Designers to develop scalable and results-driven strategies to drive new patient appointments, generate revenue, and increase patient engagement

Implement marketing programs to support marketing and brand objectives across all channels: Digital/Radio/TV advertising, Social Media, print collateral, Email, Website, Video, App, and retail locations

Develop strategic creative briefs for multi-channel campaigns and activate job starts for new projects

Oversee the development of campaigns/monthly projects and work with the Marketing Project Coordinator to provide all the resources required to meet objectives

Create and analyze metric reports on marketing campaign performance and business impact by pulling data from Google Analytics, digital channel platforms, and CRM (Salesforce)

Collaborate with Content Marketing Specialist and Clinical team on monthly content topic ideas

Manage integration of content with Marketing Department specialists ensuring the alignment of messaging across all channels to support retail operations, new products, and services

Support the management of video production for TV and digital channels with a Digital Marketing Specialist and outside agency

Plan annual marketing timeline, including scheduled monthly promotions, product campaigns, and new marketing initiatives

Ensure all marketing specialists, media endorsers, and outside partner vendors are fully onboarded and maintain brand standards

Proactively monitor and study new industry trends, and competition and drive new marketing opportunities

About You

You have 5 to 10 years of experience with campaign marketing

You have strong analytical skills (understand the use of Microsoft Excel and web analytics tools) and have experience with reporting and data analysis. CRM experience is preferred.

You have excellent communication, project management, and problem-solving skills

The ability to manage several marketing campaigns simultaneously

A good understanding of current marketing technologies and trends

BA degree in communications, digital marketing, or related fields

Benefits

Highly competitive salaries

Employee pricing - amazingly low prices on all products & services

Friends & Family pricing program

Recruitment Referral bonus program

Closed on Sundays and all major holidays

Employee contests, incentives, and programs

Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance, AD&D, Long & Short Term Disability, Pet Insurance, and 401k with Company Match

Amazing company culture

#J-18808-Ljbffr

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Marketing Manager jobs in Scottsdale, AZ, United States

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