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Job Title: Product Marketing Manager, ENT Reports To: Director of Marketing, Urology & ENT Location: Columbia, MD (Hybrid) Position Summary Are you looking to make a difference in your career and become part of an innovative, global medical device company? Ambu is the industry leader in single-use endoscopy, and we develop, produce, and sell me
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Job Source: AdaptivaColumbia, MD, United States
Job Title: Product Marketing Manager, ENT
Reports To: Director of Marketing, Urology & ENT
Location: Columbia, MD (Hybrid)
Position Summary:
Are you looking to make a difference in your career and become part of an innovative, global medical device company? Ambu is the industry leader in single-use endoscopy, and we develop, produce, and sell medical devices that enable physicians and medical professionals to save lives on a daily basis. If you are excited by the idea of contributing in a fast-paced, fast-growing, global organization where your work can make a real difference, we want you to join our team.
We are currently seeking a Product Marketing Manager to lead and grow our single-use ENT portfolio for the ENT and Speech Pathology areas. This person will be responsible for developing product and market strategies to build brand value, optimize sales and profitability of these product lines, in accordance with the marketing plan. You will execute on market strategies to achieve product line revenue, developing a clear positioning and pricing strategy, creating efficient training and support tools to sales team, and identifying growth segments and opportunities.
Essential Functions and Responsibilities:
Develop product and market strategies for input to marketing plan for ENT and Speech Pathology markets.
Continuously monitor and report on portfolio performance including financial performance, key objective achievements, competitive landscape, and KPIs - and provide business reviews and insights to the Director of Marketing and key stakeholders as needed.
Utilize and manage sales support tools targeting all key stakeholders for responsible product area.
Use business intelligence skills to evaluate market trends and develop segment penetration opportunities and targets.
Plan and manage new product launches.
Analyze and develop optimal market positioning and pricing.
Develop business cases for investment in marketing activities and new product development.
Develop market communication plan for product areas to ensure product and marketing messaging throughout all communication platforms.
Manage Ambu's brand positioning and ensure consistency in product design, marketing communications and tradeshows.
Develop sales support tools targeting all key stake holders: Physician, Value Analysis, Purchasing etc.
Collaboration with sales management to evaluate and validate effectiveness of marketing strategies and programs.
Develop education and training programs for end users and salesforce.
Develop KOL relationships, advisory boards, and communications with Societies and Associations to drive market immersion and engagement where necessary
Conduct market research to identify new clinical and market trends as well as unmet needs etc.
Evaluate product portfolio and gaps and provide input to R&D in program development
Ensure that budget targets are being met.
Travel up to 30%
Qualifications, Skills, and Experience: Bachelor's degree in marketing or related field
Minimum of 4-6 years of experience in marketing, preferably in the field of medical devices
Experience in ENT/Speech and/or Head&Neck endoscopy preferred, but not required
Strong analytical skills, ability to comprehend and analyze complex problems for business strategy
Experience supporting a direct salesforce
Experience in product launch and KOL management
Proven ability to manage large workflow and multiple projects at one time
Proven experience with design, evaluation, validation of marketing strategies and programs
Strong work ethic and initiative
Analytical and budgetary experience
Ability to manage large workflows and multiple projects at one time
Effectively build and maintain relationships with peers and colleagues across organizational levels
Successfully brings ideas, proposals, and business cases forward for consideration and drive resolutions as needed
Expertise with Microsoft office, especially Power Point and Excel
#LI-Hybrid
About Ambu
Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
For more information, please visit ambu.com or follow us on LinkedIn.
Email Alert for Product Marketing Manager, ENT jobs in Columbia, MD, United States
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