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Senior Brand Marketing Manager

Atlanta, GA, United States

Responsibilities:

Adept in online and traditional marketing & advertising strategy and highly skilled in visual communications and creative development

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Demonstrate effective management of the marketing, advertising, and promotional activities of the organization.

Execute online and offline marketing initiatives, integrating traditional media (inclusive of TV & video), online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives. Proficiency in creative development and building plans for these channels is very important.

Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets, ensuring the alignment of communications and messaging in all channels

Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to the finished product and execution

Create content for corporate marketing collateral, website/blog/social media, and other initiatives

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly

Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets

Provide assistance on press releases, contributed articles, presentations, events, and conferences

Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures

Required skills and qualifications:

At least 7 to 10 years of proven success in developing marketing plans and campaigns

B2C marketing/advertising experience

Bachelor’s degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with an eye for creativity

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