Marketing Data Analytics Manager

Falls Church, VA, United States

Description Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services-and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.

Guided by our cultural values, we recognize that our work can't be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.

Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you'll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.

Position Overview:

The Marketing Data Analytics Manager will be responsible for leveraging data-driven insights to enhance marketing strategies and drive business growth. This role will work closely with cross-functional teams, including marketing, sales, and product development, to align data analytics with overall business goals. The Marketing Data Analytics Manager reports to the Vice President of Marketing and Data Analytics, demonstrating proficiency with data analytics tools, databases, and visualization platforms.

Where you will work:

The opportunity offers the flexibility to work from your home office or a nearby Astound office, or a combination of both. This individual may be based remotely near any of Astound's major markets including but not limited to:

Princeton, NJ, New York, NY, Bethlehem, PA, Falls Church, VA, Chicago, IL, San Antonio, TX, Dallas, TX, San Marcos, TX, and Houston, TX.

A Day in the Life of the Marketing Data Analytics Manager:

Analyze large sets of marketing data to derive actionable insights and trends.

Interpret complex data to provide meaningful recommendations for marketing campaigns and initiatives.

Collaborate with the marketing team to optimize campaigns based on performance data.

Use statistical models and predictive analytics to improve the effectiveness of marketing efforts.

Develop and refine customer segmentation models to tailor marketing strategies for different target audiences.

Utilize demographic and behavioral data to create targeted and personalized marketing campaigns.

Evaluate the return on investment (ROI) for various marketing channels and initiatives and provide recommendations for resource allocation based on data-driven insights.

Conduct competitive analysis using market data to identify opportunities and threats.

Create clear and concise data visualizations to communicate insights effectively as well as present findings to cross-functional teams and senior management to drive data-driven decision-making.

Work closely with cross-functional teams, including marketing, sales, and product development, to align data analytics with overall business goals.

Other duties as assigned

What You Bring to the Table:

3+ years of experience with data visualization tools (e.g., Tableau, Power BI).

3+ years of proven experience in Marketing Data Analytics, preferably in the telecommunications industry.

Strong proficiency in data analysis tools such as SQL, Python, and R is a plus.

Excellent communication skills and be able to communicate with all levels of staff and outside parties both written and verbally.

Strong interpersonal, leadership and supervisory skills, attention to detail and hands-on work style.

Excellent analytical skills and business acumen - ability to understand and interpret data, solve problems and distill data into actionable recommendations.

Education:

Bachelors or Master's degree in Marketing Analytics or related field (e.g., Business Analytics, Data Science).

We're Proud to Offer a Comprehensive Benefits Package Including:

Competitive compensation

401k with employer match and immediate vesting

Tuition reimbursement program

Employee discount program

Entrepreneurial yet established and growing organization where you can make a true impact!

And more!

The base salary range in NY for this position is $75,000 - $95,000, plus opportunities for bonus and benefits, if applicable. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, capabilities and geographical location.

Company Mission:

Take Care of our Customers

Take Care of Each Other

Do What We Say We Are Going To Do

Have Fun!

EEO Statement

Astound Broadband is proud to be an Equal Opportunity Employer. We embrace, support, and thrive on each other's differences to maximize the experience of our teammates and our community.We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

CCPA Employee Privacy Policy (For California Candidates Only):

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

#J-18808-Ljbffr