Digital Strategist

Seattle, WA, United States

What matters to you? Do you want a job that lets you fight for those things?

Good jobs let you apply your skills. Great jobs feed your sense of purpose.

If you want to feed your sense of purpose, come join the sharp, passionate communicators at GMMB who spend every day using their skills to try to make a difference in the world. We get great candidates elected. We fight to keep kids from getting addicted to tobacco. We improve access to education and health care. We protect reproductive rights and promote efforts to combat climate change.

We’re a unique collection of political wonks, communication strategists, media experts, creative thinkers and multimedia producers who’ve made it our mission to fight for what matters. And we could use somebody like you to help us craft powerful messages and plot out smart tactics to reach the right audiences at the right time to make a difference.

What do you say? Ready to join the team at our DC homebase or in our Seattle or San Francisco offices?

Job Summary:

A Digital Strategist is responsible for the successful planning and management of digital communications strategy for GMMB clients. A Digital Strategist understands channel-specific content strategy, how brands are experienced through social, mobile and web communications, and how digital interactions fit into broader customer experiences. A Digital Strategist shapes goals and objectives by gleaning insights from all parts of digital discovery, including analyzing website traffic, social media audits, user testing, content audits, and social listening. A true collaborator at heart, this role must partner with functional digital specialists in strategy, SEO, UX, technology, and creative, along with account managers, to shape digital content plans for clients. This candidate must be prepared for a fast-paced environment and be comfortable working with interdisciplinary teams.

GMMB has a hybrid work schedule with at least two days in office presence

This position can be based in Seattle, WA

Salary range $70,000 - $85,000

You are … a Digital Strategist who knows how to:

Assist Senior Digital Strategists with client research, content strategy, campaign planning and management, and reporting.

Manage project plans and developing comprehensive digital strategies and tactics for client.

Author social media content, including conducting audience research, drafting cross-channel copy, identifying hashtags, and guidance for accompanying images/media.

Oversee the execution of social media and email campaigns, including content calendars, best practices, and reporting.

Assist with web builds, including conducting discovery research, content workshops, content migration, and Quality Assurance testing.

Provide campaign performance reporting and analysis internally and to clients, working with Google Analytics, social media channel analytics, and social media listening tools.

Analyze market trends and emerging platforms.

Create project templates and best practices for team use with client deliverables.

Attend client and account team meeting, presents findings, gather information for projects.

You have...

Bachelor’s degree or equivalent in a related field

3+ years of full-time experience in digital marketing or advertising (digital experience required)

Superior communication skills, both internal and client-facing

Strong writing and editing skills for websites, social media, and other digital collateral

Knowledge of content management systems (CMS), e.g. WordPress or Drupal

Adobe software skills, such as Photoshop, InDesign, and Acrobat Pro is a plus

Familiarity with Google Analytics or similar web analytic platforms

Strong familiarity with social media platforms, ability to pull analytics data

Ability to work effectively with a variety of internal teams and business groups

Strong interest in technology or digital marketing

Experience working in a fast-paced environment and comfortable working with interdisciplinary teams

Strong attention to detail and organizational skills and systems.

GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs, job requirements and individual qualifications, without regard to race, age, sex, national origin, ethnicity, mental or physical disability, religion, color, sexual orientation, gender identity and/or expression or military status or other categories defined by applicable local, state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics.

GMMB is committed to building a diverse, equitable and inclusive environment where we represent employees of all backgrounds. While providing this information is strictly voluntary, we encourage all applicants to provide demographic information to support our diversity goal. This information, as stated in our EEO statement, will not be used to make employment related decisions. This information will only be shared with qualified and limited personnel who build policies and programs that help make GMMB an inclusive firm.

If you have any questions about the information collected, how it is used and/or have suggestions please reach out to Talent and Culture ([email protected]).

Commitment to Diversity in our Workforce

Diversity of talent, experience, and perspective is fundamental to our culture and critical to the success of GMMB and the work we do for our clients. We seek to continually attract and retain talent of diverse backgrounds to better inform our thinking, ideas and strategies so that we can achieve our mission—creating real and lasting change in the world. We ask that you contribute to our diversity efforts by:

Seeking and embracing differing viewpoints - We must actively build diverse teams, encourage others to share their perspectives, seek out diversity of input when making decisions, question traditional thinking, and promote continuous learning and development.

Consciously respecting one another - Listen carefully to others, seek consensus, engage in constructive debate, challenge one another, and provide each other with feedback.

Displaying passion and commitment to achieving our mission - Infuse our commitment to social responsibility into everything we do—from internal processes and decision making to external community outreach and engagement.

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. GMMB is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!