Digital Content Strategist

Kirkland, WA, United States

Job Description

Position Title: Digital Content Strategist

$48,750 to $81,250 annually DOE

Comprehensive health benefits include - medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, quarterly performance bonus, training, career growth and education reimbursement programs.

At Ziply Fiber, our mission is to elevate the connected lives of our communities every day. We’re delivering the fastest home internet in the Northwest, with a focus on areas traditionally underserved by mainstream internet companies. And as our state-of-the-art fiber network expands in WA, OR, ID and MT, so does our need for team members who can help us grow and realize our goals.

We may be building internet, but we are reaching real people. We strive to build relationships and provide customers and communities with refreshingly great experiences.

We emphasize our values in all our interactions:

Genuinely Caring: O ur customers and colleagues are people, and quite possibly our neighbors. We put ourselves in their shoes and give them our full attention.

Empowering You : We empower our customers to choose the products that best meet their needs, and we support our employees to implement solutions that elevate the experiences of our customers and coworkers.

Innovation and Improvement : We always look for ways to make the experiences of our customers – and each other – better.

Earning Your Trust : We earn trust by communicating simply and transparently as real people, not as a corporation.

Job Summary

This can be either a hybrid or remote role

The Digital Content Strategist will help stand-up a cross-channel workstream and use their experience in digital marketing, user experience, e-commerce and search engine optimization (SEO) and to ensure we are producing digital content that efficiently and effectively speaks directly to the customer at every step of the journey.

This position requires a strong communicator, a high-level thinker with a penchant for details, an enthusiastic problem-solver and an epic brainstormer. You’ll help keep us on the right track through our digital transformation by turning qualitative and quantitative data into effective content strategies and creative content. Working directly with CX, e-comm sales, marketing and analytics, this position requires hands on experience with business request validation, requirements gathering, data analysis, solutioning and recommendation, project prioritization, content writing, measurement and tracking of digital metrics.

You’ll need to be comfortable with the intersection of strategy and analysis to help you gather key business and user insights and apply your strategic planning skills to create a long-term vision for the content that’s generated. Likewise, you’ll be a compelling brand storyteller with a design sensibility to envision how content will be presented or distributed.

Essential Duties and Responsibilities:

The Essential Duties and Responsibilities listed below are a range of duties performed by the employee and not intended to reflect all duties performed.

Use content audits, industry info, keyword research, SEO knowledge, competitive analysis, audience journeys, site goals and KPI’s to develop content strategies that help improve the customer experience, sales conversion, and general site effectiveness

Define data needs and collaborate with web analyst, CX director, BI and IT to ensure needs are met – Help partner to build a comprehensive, quantitative strategy to assess opportunities and measure ‘success.

Use analysis and sound judgement to define content use cases within customer journeys and make quick decisions in ambiguous situations

Align qualitative and quantitative customer data and ‘product’ roadmaps to keep pace with the industry/customer vocabulary and technological accuracy to improve the customer experience and optimize customer and prospect journeys

Effectively prioritize competing projects and drive content projects from planning thru post-launch measurement

Copywrite exceptional and strategic content

Evangelize internal content writing standards that reflect best practices, define content needs and provide content briefs/direction to the team writer and designer

Provide strategic framework and work with content publishing team to drive SEO updates

Knowledge, Skills and Abilities:

Bachelor’s degree

3+ years of experience in a hands-on web authoring role producing content for the web preferably with an e-commerce site

Advanced understanding of keyword research, search intent and other on-page and off-page SEO concepts

Familiarity with storyboarding, user journey documentation, generative ideation

Exceptional customer research and analysis skills

Comfortable speaking to executives about content strategy, performance, and results

Excellent copywriting skills, including grammar and editing

Excellent attention to detail, project management and organizational skills to effectively prioritize

Strong project management skills with proven ability to manage and prioritize competing timelines

Ability to collaborate with multiple stakeholders and implement feedback across projects

Experience working with highly motivated sales, marketing and CX teams

Experience with the following preferred: SEO tools, reading and understanding web analytics data (specifically Adobe), Google terminology, and general understanding of CMS’s (Sitecore a plus) and web authoring code languages

Tech, Telecom or ISP experience a plus

Work Authorization

Applicants must be currently authorized to work in the US for any employer. Sponsorship is not available for this position.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential and marginal functions may require maintaining physical condition necessary for bending, stooping, sitting, walking, or standing for prolonged periods of time; most of time is spent sitting in a comfortable position with frequent opportunity to move about. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

Work is performed in an office setting with exposure to computer screens and requires extensive use of a computer, keyboard, mouse, and multi-line telephone system. The work is primarily a modern office setting.

Diverse Workforce / EEO

Ziply Fiber is an equal opportunity employer. Ziply Fiber will consider all qualified candidates regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, veteran status, and the presence of a non-job-related handicap or disability or any other legally protected status.

Ziply Fiber requires a pre-employment background check as conditions of employment. Ziply Fiber may require a pre-employment drug screening.

Ziply Fiber is a drug free workplace.

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