Vice President - Global Demand Marketing

San Francisco, CA, United States

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Opportunity

The VP, Global Demand Marketing is responsible for driving the global demand marketing strategy and overseeing interactions to drive pipeline across all business regions, segments, and industries. They lead our field marketing, partner marketing, global campaign and programs, and account based marketing (ABM) teams. They also serve as the voice of the global go-to-market teams to the broader marketing team.

What you’ll be doing

Develop and execute demand marketing strategies to drive pipeline growth, support sales objectives and increase brand awareness.

Drive accountability throughout your teams in exceeding our quarterly pipeline generation targets.

Collaborate with the global strategic, enterprise and commercial sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.

Create a strategy for delivering impactful global campaigns.

Lead the marketing pods - a triad of marketing leaders including field marketing, field solutions marketing and campaigns marketing - to deliver our pipeline targets. Provide cross-functional leadership in collaboration with sales development, customer success and marketing teams across the digital, content, product and partner functions to deliver fully integrated marketing plans.

Deliver high-quality programs that matter and establish fantastic relationships with prospects while creating lasting relationships with customers.

Work with Marketing Operations to analyze, optimize and report on results data.

What you’ll bring to the role

Bachelor’s degree from an accredited university

Minimum 10+ years of experience in demand generation, field marketing, partner marketing, and/or campaigns marketing and a minimum of 5 years’ experience in a similar senior role

Proven track record of managing and mentoring a team of senior marketing leaders

Proven track record of working with sales leaders to build and consistently deliver results against agreed targets

Inbound and outbound marketing strategy/execution experience and a deep understanding of digital marketing best practices

Has excellent experience of driving, managing and executing marketing activities with channel partners

Proven track record of running successful Account Based Marketing programs

Proficient with gathering analytics and understanding data and insights

People management, including the ability to build a new team and work with diverse skill sets

Ability to navigate culture and politics across multiple functions

Ability to translate business objectives into a clear marketing action plan

Ability to translate business objectives in to marketing goals and measurements

Strong communication skills and ability to present to senior stakeholders and adapt to audience needs

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Opportunity

The VP, Global Demand Marketing is responsible for driving the global demand marketing strategy and overseeing interactions to drive pipeline across all business regions, segments, and industries. They lead our field marketing, partner marketing, global campaign and programs, and account based marketing (ABM) teams. They also serve as the voice of the global go-to-market teams to the broader marketing team.

What you’ll be doing

Develop and execute demand marketing strategies to drive pipeline growth, support sales objectives and increase brand awareness.

Drive accountability throughout your teams in exceeding our quarterly pipeline generation targets.

Collaborate with the global strategic, enterprise and commercial sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.

Create a strategy for delivering impactful global campaigns.

Lead the marketing pods - a triad of marketing leaders including field marketing, field solutions marketing and campaigns marketing - to deliver our pipeline targets. Provide cross-functional leadership in collaboration with sales development, customer success and marketing teams across the digital, content, product and partner functions to deliver fully integrated marketing plans.

Deliver high-quality programs that matter and establish fantastic relationships with prospects while creating lasting relationships with customers.

Work with Marketing Operations to analyze, optimize and report on results data.

What you’ll bring to the role

Bachelor’s degree from an accredited university

Minimum 10+ years of experience in demand generation, field marketing, partner marketing, and/or campaigns marketing and a minimum of 5 years’ experience in a similar senior role

Proven track record of managing and mentoring a team of senior marketing leaders

Proven track record of working with sales leaders to build and consistently deliver results against agreed targets

Inbound and outbound marketing strategy/execution experience and a deep understanding of digital marketing best practices

Has excellent experience of driving, managing and executing marketing activities with channel partners

Proven track record of running successful Account Based Marketing programs

Proficient with gathering analytics and understanding data and insights

People management, including the ability to build a new team and work with diverse skill sets

Ability to navigate culture and politics across multiple functions

Ability to translate business objectives into a clear marketing action plan

Ability to translate business objectives in to marketing goals and measurements

Strong communication skills and ability to present to senior stakeholders and adapt to audience needs

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies: Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

Develops Talent: Developing people to meet both their career goals and the organization’s goals.

Drives Results: Consistently achieving results, even under tough circumstances.

Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $308,000 — $370,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $345,000 — $414,000 USD What you can look forward to as an Full-Time Okta employee!

Amazing Benefits

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Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/ .

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Individuals seeking employment at this company are considered without regards to race, color, religion,national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, genderidentity, or sexual orientation. When submitting your application above, you are being given theopportunity to provide information about your race/ethnicity, gender, and veteran status. This informationhelps us support or diversity, inclusion, and belonging efforts, as well as maintain fair and equitablehiring practices.

Completion of the form is entirely voluntary . Whatever your decision, it will not beconsidered in the hiring process or thereafter. Any information that you do provide will be recorded andmaintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate bymaking the appropriate selection. As a government contractor subject to Vietnam Era Veterans ReadjustmentAssistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreachand positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air servicewho is entitled to compensation (or who but for the receipt of military retired pay would be entitled tocompensation) under laws administered by the Secretary of Veterans Affairs; or a person who was dischargedor released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date ofsuch veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.military, ground, naval or air service during a war, or in a campaign or expedition for which a campaignbadge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.military, ground, naval or air service, participated in a United States military operation for which anArmed Forces service medal was awarded pursuant to Executive Order 12985.

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The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 18,800 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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