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NICE
Richardson, TX, United States
At NICE, we don't limit our challenges. We challenge our limits. Constantly. We're relentless. We're ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you're like us, we can offer you the kind of challenge that will light a fire within you. So, what's the role all about? We are active
Job Source: NICEDal-Tile
Dallas, TX, United States
Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitme
Job Source: Dal-TileYardi Systems
Irving, TX, United States
Yardi is seeking an experienced Marketing Manager to lead our business-to-consumer (B2C) marketing efforts for our newest suite of products designed to elevate the resident experience and simplify move-ins. The Resident Services product suite includes products and offers designed for residents to enhance the resident experience, including renters'
Job Source: Yardi SystemsWillow Bridge Property Company
Dallas, TX, United States
Overview: Join a team with 50 years of success in the real estate industry! Lincoln Property Company is currently hiring for a Marketing Manager to help coordinate marketing efforts and strategy across a portfolio of properties .The Marketing Manager will report to the local Senior Regional Marketing Director and directly support an assigned portf
Job Source: Willow Bridge Property CompanyApex Dental Partners
Dallas, TX, United States
We are looking for a Marketing Manager with experience and enthusiasm for building and deploying successful paid advertising campaigns across multiple channels. A qualified candidate should feel comfortable researching the situation, building and implementing an action plan, measuring and analyzing results, and then iterating for improved success.
Job Source: Apex Dental PartnersAditi Consulting
Dallas, TX, United States
Summary: Our B2B Product Marketing team is in search of a motivated Product Marketing Manager who is passionate about crafting and executing impactful go-to-market strategies while prioritizing exceptional customer experiences. You'll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing
Job Source: Aditi ConsultingThe Nix Company
Dallas, TX, United States
The Nix Company is a full-service marketing agency specializing in social media, content creation, email campaigns, and partnership marketing. We serve clients nationwide in the restaurant, hospitality, CPG, and retail/shopping center industries. We are seeking a dynamic and experienced Marketing Manager to join and lead our team at The Nix Com
Job Source: The Nix CompanyGradBay
Dallas, TX, United States
Job Title: SEO and Social Media Digital Marketing Associate Location: Dallas, TX Salary: $50,000 - $70,000 + benefits The Company A global commercial bank and financial services group, one of the largest banks in the world by market capitalization operating primarily in retail banking, providing a wide range of financial products and services to in
Job Source: GradBayDallas, TX, United States
Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what's possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods, and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The company's commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service. Headquartered in Atlanta, Georgia; Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Myrtle Beach, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.
POSITION OVERVIEW:
The Marketing Manager leads the marketing strategy and execution of programs designed to drive qualified consumers to Ashton Woods communities and ashtonwoods.com with a focus on optimizing ROI of marketing spend. The Marketing Manager also serves the broader role of brand steward for every touchpoint with the consumer.
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RESPONSIBILITIES:
Strategic Planning and Execution:
Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation, and optimization in alignment with goals.
Develop, manage, and execute annual/quarterly marketing strategies and marketing plans.
Partner with VP of Sales to ensure marketing programs are aligned with goals.
Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
Provide agency partners with well-thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, articulate, constructive manner.
Own the holistic lead management database messaging capabilities for the division, including all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors.
Attend weekly sales meetings and conduct community visits to build rapport with sales agents.
Serve as local market expert responsible for monitoring trends and competitive activity both online and within the community.
Performance Measurement and Analytics: Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies.
Set performance goals for and deliver programs optimizing Cost/Lead, Cost/Sale and ROI.
Monitor community traffic on a weekly basis to identify trends, evaluate communities behind traffic / sales goals, and make marketing plan recommendations to improve performance.
Utilize Salesforce and Pardot toolset to measure marketing effectiveness and gain insight into performance by traffic source to optimize performance and prioritize vehicles driving results.
Review Google Analytics and digital media reports to ask probing questions, provide agency partners with appropriate guidance and regularly optimize media mix to drive ROI.
Issue performance reports to key constituents on an ongoing and ad hoc basis.
Brand Stewardship: Visit models and sales offices, assessing model and sales office presentations, signage, and collateral presentations.
Assist community sales with necessary on-site promotional support and self-marketing efforts.
Evaluate and manage online content to ensure adherence to brand standards and drive consistent impact to conversion metrics.
Book and manage new community photo shoots on a timely basis in accordance with guidelines, updating photo library and ashtonwoods.com with new model photography.
Qualifications: Bachelor's degree in marketing, Communications, or related field.
At least 5 years of marketing experience (e.g., 360 strategic marketing plans and tactics; manage agency partners, digital and traditional (online / offline) marketing vehicles).
Experience with data-based decision-making utilizing analytics to set and evaluate marketing programs.
Experience using CRM and/or marketing automation to drive business results.
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Email Alert for Marketing Manager jobs in Dallas, TX, United States
ⓘ There was an unexpected error processing your request.
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