Marketing Manager I
Dallas, TX, United States
Summary:
Our B2B Product Marketing team is in search of a motivated Product Marketing Manager who is passionate about crafting and executing impactful go-to-market strategies while prioritizing exceptional customer experiences. You'll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to support the launch of new and improved products across our hotel and supply partner segments by devising winning go-to-market strategies, facilitating internal and external readiness for launches, and establishing robust, enduring product positioning and messaging for our partners.
The Product Marketing Manager is responsible for driving growth for a suite of products that help our hotel and other supply partners increase visibility and competitiveness across our B2B distribution network to reach their revenue goals.
Responsibilities: Distill market, customer, and competitive insights to help inform the product roadmap, key business decisions, and the positioning of our products to various partner segments
Develop and execute comprehensive go-to-market strategies, partnering with Product, Marketing and Commercial teams, to drive adoption and growth of our products among hotels and other supply partners
Craft compelling, value-driven messaging that can be leveraged by cross-functional teams to drive successful campaigns and customer experiences
Lead clear, informative discussions that secure buy-in and alignment from leadership
Ensure Commercial and Marketing team readiness, partnering with Sales Enablement and other knowledge management and training teams, to develop materials and manage ongoing updates
Create pitch decks and demos with compelling stories for commercial teams to engage partners
Requirements: 5+ years of experience working as a Product Marketer in a complex global organization, preferably in the B2B enterprise technology space
Adept at authoring and implementing outstanding insights plans and impactful go-to-market strategies that include positioning, messaging, and customer segmentation
Demonstrated ability to understand market and customer needs and leveraging that to influence product strategy and roadmap
Master storyteller who knows how to craft messaging that clearly communicates value to the audience
Executive presence with the ability to influence stakeholders at all levels of a complex organization
Commercial-minded and skilled at driving growth through a variety of approaches, including account-based marketing
Curious mindset and ability to navigate uncertainty exceptionally well, relying on data and insights to make decisions and pushing boundaries to strive for excellence
Highly collaborative and enthusiastic about fostering unity among teams, steering toward accountability, visibility and clarity in everything we do
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
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