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Marketing Account Lead

Philadelphia, PA, United States

We are hiring a full-time Account Lead for our marketing retainer client accounts.

This position offers the freedom to lead marketing strategy initiatives, execute campaigns, analyze business opportunities, and work collaboratively with a great team.

As an Account Lead, you will lead 3 - 5 client accounts, manage the strategy and execution of results-driven digital and inbound campaigns, and lead the team internally. A Marketing Director will support you and provide guidance and coaching to you and your team.

This role is full-time and permanently remote. You must reside in the US (excluding California) and be able to work 9am to 6pm in the EST time zone.

Benefits

Competitive salary of 60-75K; additional compensation opportunities for leadership roles

401(k) Benefit with matching to 4%

Medical plan options with generous employer contributions

Dental and vision employee plan options at no cost

Permanently Remote

Robust paid time off program, including a winter holiday break

Collaborative and supportive culture

Flexible Fridays

Fundamental Capabilities:

Exceptional listening, facilitation, and conflict-resolution skills, both client-facing and within your team

Digital marketing experience: 5+ years

Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decks

Professional understanding of inbound marketing

Willingness to learn and a desire to receive feedback

Experience working with a marketing automation tool

The ability to spot not-so-common problems both for your clients and your team before they occur and to mitigate those problems successfully

Day-to-Day Responsibilities:

Assess clients' analytics and reporting to make recommendations

Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates

Help retain and grow client relationships

Implement and manage client HubSpot accounts

Use analytics to drive marketing decision making

Provide clients with reporting on performance and outcomes from marketing campaigns

Create and manage organic and paid campaigns with a focus on lead acquisition

Provide support and clear communications to clients

Strategy and execution for SEO, social media, content, and conversion rate optimization

Set goals using lead generation rates as a baseline

Contribute to action plans, strategy, and marketing recommendations provided to clients

Learn and practice account-based marketing and sales enablement techniques

Continually improve your skills, education, and certifications

Extra Credit if you have:

B2B marketing experience with a focus on content strategy, sales development, website conversion, and lead generation

Experience communicating to a variety of audiences and explaining insights from analyses to both technical, non-technical audiences and executive levels within the IT, Manufacturing, or Energy Industries

Advanced knowledge of HubSpot, Salesforce, Pardot, or other CRM tools

Professional experience with Google Analytics (or similar analytics application)

Experience in Scrum or Agile project management tools

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