Principal Product Manager, Growth

New York, NY, United States

Change.org helps people around the world drive social impact and create the change they want to see. Change.org is looking for a Principal Product Manager, Growth to bring change-makers onto the platform and help deliver victories for petition starters and their supporters.

As a key member of our Product team , you’ll identify new opportunities for significant growth and optimize our existing business drivers. You will work closely with a dedicated engineering team of two as well as design, collaborating to prioritize and implement impactful initiatives.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100m monthly users, 50,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour.

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key Outcomes:

Manage Growth Strategy & Roadmap. Partner with leadership to develop a Growth Strategy that allows us to expand into new audiences & channels. Create, own and execute against the Growth roadmap while working cross-functionally to magnify your impact.

Find New Levers for Growth: Drive significant growth in Petition Creation and Signs through our existing channels (SEO, SEM, Social Sharing) while identifying and scaling new opportunities.

Optimize Conversion and Build Growth Loops : Improve conversion through our full funnel by optimizing the entire user experience; build new growth loops and accelerate our existing growth loops (Supporter to Petition Starter, etc).

Content Strategy : Expand petition creation market share through SEO by capturing new audience segments (causes and movements) as well as petitions concerning local issues through optimizing or launching new landing pages and content.

Analytics & Operations : Deeply understand analytics and performance of channels and provide weekly updates on key metrics and progress. Oversee key growth operations (paid spend, content development, etc).

The most important core competencies for the role are:

Ownership and Results: A demonstrated ability to own a larger volume, scope, or complexity of work, while maintaining your ability to prioritize and drive excellent results.

Strategy & Planning: Experience in outlining the strategy of a Growth team, ensuring that your goals and roadmap are directly supportive of our mission, vision, and strategic priorities. You communicate strategy effectively to stakeholders to gain buy-in.

Analysis, Problem Solving & Critical Thinking: You come up with and execute complex analyses with limited supervision. You make data-driven decisions. You can solve problems end-to-end with limited supervision.

Product Management : You are an experienced Product Manager, who can create product roadmaps and collaborate with engineering to execute autonomously.

Target experience:

You bring 7+ years of experience in product management, with a strong background in working directly with engineering teams

You bring 2+ years of growth product experience specifically, with a focus on finding and developing new opportunities/channels for growth.

Strong technical background - at minimum the role requires the ability to write SQL for data analytics.

You have experience driving significant growth for large scale B2C products.

Experience working across multiple channels (SEO, Paid, Social, Referral, etc) and improving core conversion metrics across the user funnel (acquisition, engagement, retention).

Interested? Great! Here's what you should know:

This is a full time role , and we are open to folks in the US (locations as indicated); Canada, Latin America and the UK.

We’re currently able to hire staff based in the following US locations: AZ, CA, GA, IA, MD, MA, MO, NJ, NY, NC, PA, RI, TX, VT, WA. We're also able to hire staff in Argentina, Brazil, Canada, Mexico, and the United Kingdom.

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location.

The annual salary of a Principal Product Manager, Growth in the US is $200,000 in San Francisco and New York; $190,000 in Austin, Boston, Los Angeles, Seattle and $170,000 for all other locations. In Canada the annual salary is 183,500 CAD in Vancouver and Toronto; 170,000 CAD in Victoria/Calgary and 167,000 CAD in all other locations. In the UK the annual salary is 111,000 GBP in London and 101,000 GBP in all other locations.

Benefits and perks also vary based on location and offer several recharge days throughout the year, unlimited PTO and parental leave.

Our evaluation processis as follows:

Recruiter Screen

Head of Growth Screen

Take Home Assignment

Virtual Onsite

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

We especially encourage applicants of different backgrounds, cultures, sexual orientation, genders, experiences, and perspectives to apply. We’re actively working to increase the diversity of experience and perspectives on our team and are looking for folks who can help continue to contribute our growing team.

Change.org is committed to being a diverse and inclusive workplace. Everyone says this, right? Well, we mean it—we invest in important programs to bring in and support our diverse workforce, we have in-person onboarding experiences and affinity groups to promote inclusion, we regularly celebrate the heritage of all staff, we train all staff on working across difference, and we believe strongly in consistent, fair, and transparent salary scales to help level the playing field. All qualified applicants will receive consideration for employment without regard to race, color, national origin, or disability or veteran status.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We're committed to protecting your data. To learn more, please review our Change.org Job Applicant Privacy Policy .

We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation. http://change.org/

Change.org participates in E-verify - click here to learn more.

We're committed to protecting your data. To learn more, please review our Change.org Job Applicant CCPA Privacy Notice here .

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