Sr Analyst eCommerce Performance

Burlington, MA, United States

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

In the Sr Analyst eCommerce Performance role you will optimize the performance of our eCommerce channels by analyzing and interpreting data related to website traffic, customer behavior, and sales trends. You will be responsible for assessing eCommerce strategies and campaigns, and you will work closely with different teams to optimize content and drive revenue.

WHERE YOU’LL WORK

This position will work a hybrid schedule from our Burlington, MA office location preferred. Remote will be considered within the United States.

HOW YOU’LL SPEND YOUR TIME

Analyze and assess the effectiveness of eCommerce sites and marketing campaigns across channels using reports and data provided by the marketing analytics team.

Provide regular reporting and insights on eCommerce performance vs. goals to stakeholders, including senior management. Assist in developing billings forecast.

Optimize eCommerce customer journeys to improve user experience and satisfaction and deliver on goals. Use website analytics to identify buyer personas and partners with Marketing Operations to implement A/B testing.

Partner with the Email, Channel, and Product marketing teams to continuously improve eCommerce engagement, acquisition, renewal and retention efforts.

Work closely with Product and SEO teams to optimize the content on product pages to increase ranking, conversions, and revenue.

Provide pricing recommendations based on product performance and competitive analysis.

Keep abreast of eCommerce technologies and best practices that would enhance performance. Partner with marketing and sales operations to assess value and feasibility. Provide requirements based on user behavior, analytics and internal stakeholder feedback.

Stay informed about technology industry developments, competitor activities, and customer needs to inform demand generation strategies.

WHAT YOU'LL NEED

Minimum 6+ years of work experience in roles managing eCommerce responsibilities.

High proficiency in eCommerce platform (Magento preferred), Google Analytics, usability and A/B testing tools.

Strong understanding of the digital customer experience and eagerness to leverage innovative and disruptive thinking to enhance eCommerce performance.

Excellent analytical skills. Ability to synthesize diverse data sets into actionable insights to drive business decisions.

Thrives in high accountability environments where marketing contributes to and is charged with driving growth.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Adept at distilling complex information into actionable insights and tailoring communications to various audiences.

Self-starter and curious mindset powered by a can-do attitude.

Talented at managing multiple projects with a relentless eye towards prioritization and impact.

BENEFITS

Flexible and generous paid time off

Competitive medical, dental, vision and life insurance

401(k) employer matching program

Parental leave

Wellness resources

Charitable matching program

On-site workout facilities (Leawood, Gilbert, Burlington)

Community outreach groups

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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