Marketing & Demand Generation Manager

San Francisco, CA, United States

[Full Time] Marketing & Demand Generation Manager at Smarking (United States) | BEAMSTART Jobs Marketing & Demand Generation Manager Smarking United States

Date Posted

19 Aug, 2022

Work Location

San Francisco, United States

Salary Offered

Not Specified

Job Type

Full Time

Experience Required

3+ years

Remote Work

Yes

Stock Options

No

Vacancies

1 available

Smarking is a leading provider of enterprise software and data technology solutions for the massively overlooked $655B global parking industry.

This is an excellent position for a highly capable and successful marketing professional who's ready to take on bigger responsibilities and a leap of faith, to not only manage and execute all aspects of marketing & demand generation, from content, campaigns, website, and social media traffic, to webinars/events/trade shows and public relations but also help drive and shape Smarking's marketing and go-to-market strategies.

The ideal candidate will be highly self-motivated, passionate, intelligent, knowledgeable, organized, and able to multitask effectively in a fast-paced environment. The culture at Smarking is dominated by high-achievers who are team players, and the ideal candidate would be expected to work well in such environments.

For this position, portfolio/content examples are required for application review.

Key Responsibilities (in the order of priority from top to low)

Plan, create, and execute B2B marketing campaigns and lead nurturing programs on a regular basis to generate and increase sales qualified leads

Develop and publish contents on a regular basis including success case studies, industry white papers, blogs, thought leadership articles and others

Manage and improve company websites (WIX), social media portals, and SEO/SEM results to meaningfully increase brand awareness, inbound interests, and sales opportunities

Plan and execute webinars, trade shows, and other events on a regular basis

Manage CRM and Marketing Automation platforms, monitor performance and KPIs to ensure precise targeting and tracking of leads lifecycle and conversion rates from prospects to closed deals

Manage media relations and enable relevant exposure on an on-going basis

Develop sales, account management, customer success, and product collaterals

Qualification (Experience)

3+ years marketing and demand generation work experience

A proven track record of:

Goal attainment and overachievement

Delivering exceptional demand generation results

Must have hands-on experience using Salesforce or similar CRM software; must be familiar with the principles of design and management of a customer database

Direct experience with marketing automation software (such as Hubspot)

Experience in Google Analytics, Google Ads, Google Search Console, SEO and WIX CMS

SaaS software marketing is a plus

Qualification (Character)

Passionate about marketing and demand generation

Resourceful, energetic, and creative

Razor sharp analytical skills and data-driven thinking

Team player

Hungry for responsibility, impact, and growth

Humble to learn, curious to learn, open-minded to learn

Strong sense of ownership and urgency

Treat others with respect, empathy, and constructive candor

Compensation & Benefits

Competitive salary and bonus.

100% coverage of medical, dental, and vision insurances.

401K plan with 3% company hard match.

$100 monthly data plan.

Unlimited paid time off.

Expenses for setting up home-office.

About Smarking

Smarking  is a group of passionate MIT PhDs, data scientists, Silicon Valley engineers, and battle-tested business professionals, committed to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $655B global parking industry ($131B in the US).

Smarking is hired by organizations like Brookfield Properties, City of Miami, ABM Industry Groups, and many other enterprise industry leaders to turn their parking data into business results. Smarking's dynamic pricing engine has been creating 40%-400% revenue uplift for online parking sales at parking facilities in Chicago, NYC, Boston, and many other cities, without any manual involvement required from property managers, leveraging fully automatic algorithm-driven yield management technologies similar to the airline and hotel industries.

By providing the very first business intelligence and yield management enterprise SaaS to the parking industry, Smarking is establishing itself as an emerging leader in the US parking market. Smarking currently works with 2,500+ parking locations cross North America, based in San Francisco, and backed by top investors like Khosla Ventures and Y Combinator.

About Smarking Digitize $655B parking industry Company Size: 11 - 50 People Year Founded: 2014 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job

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