Vice President of Marketing

Phoenix, AZ, United States

Job Description:

At Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Vice President of Marketing will report directly to the Senior Vice President of Residential Services and will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement.

This role will be located at Cable One's headquarters in Phoenix.

What you will do to contribute to the company's success

Strategic Marketing Leadership: Develop and communicate a comprehensive marketing vision and strategy aligned with the company's objectives and market dynamics. Define marketing roadmaps that prioritize initiatives to enhance brand visibility, customer acquisition, and retention.

Market Research and Analysis: Stay abreast of industry trends, competitor activities, and customer preferences through ongoing market research and analysis. Utilize insights to identify market opportunities and guide strategic marketing decisions.

Campaign Development and Execution: Collaborate with cross-functional teams to conceptualize, develop, and implement marketing campaigns across various channels (digital, traditional, social media, etc.). Ensure timely and effective execution of marketing initiatives to drive brand awareness and customer engagement.

Financial Management: Work closely with the executive team to develop and manage marketing budgets, forecast revenue, and optimize marketing spend for maximum ROI.

Brand Innovation and Positioning: Drive innovation in branding and positioning strategies by leveraging emerging trends and technologies to differentiate the company in the market. Foster a culture of creativity and experimentation to continually enhance brand relevance and resonance.

Performance Measurement and Optimization: Define key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives. Utilize data-driven insights to optimize marketing strategies and tactics for continuous improvement.

Cross-Functional Collaboration: Collaborate with internal stakeholders including product management, sales, finance, and operations to ensure alignment and integration of marketing efforts with overall business objectives.

Stakeholder Engagement: Cultivate strong relationships with internal and external stakeholders, including customers, partners, and industry influencers. Solicit feedback and incorporate insights to refine marketing strategies and enhance customer satisfaction.

KEY ATTRIBUTES Intellectual Curiosity: Demonstrates a passion for learning and seeks opportunities to expand knowledge and skills.

Courage & Independent Thinking: Advocates for innovative ideas and challenges conventional thinking to drive positive change.

Communication Skills: Possesses exceptional communication skills to effectively convey complex ideas and narratives to diverse audiences.

Stakeholder Influence: Demonstrates the ability to build consensus and drive alignment among stakeholders with competing priorities.

CRITICAL COMPETENCIES Vision and Strategy - Creates a compelling, business-relevant vision for the organization, leads with a strategic and competitive mindset to create long-term value for all stakeholders, anticipates future possibilities and shapes operating plans to secure the best possible outcomes.

Associate Centricity - Vigilant about putting associates first and ensuring they are supported, encouraged, and their ideas are requested and heard when making decisions about future business practices, products, or services.

Customer Centricity - Vigilant about developing solutions based on customer insights and creating a customer experience that fosters customer loyalty.

Financial and Operating Savvy - Proven track record of consistently delivering upon financial and operating goals.

Offensive and Defensive Agility - Translates competitive mindset into actionable strategies, with the ability to play both offense and defense as needed to achieve organizational goals.

Data-Driven Decision Making - Harnesses the power of data and business intelligence to inform and influence critical decisions, balancing objective inputs with executive experience.

QUALIFICATIONS VP or Senior Director (with multifunction leadership) or equivalent role in a recurring revenue business

Industry knowledge with specialty focus in the full scope of performance marketing, brand, and digital and physical marketing

LEADERSHIP EXPECTATIONS Develop Your Associates Create goodness, listen, and get to know your associates as individuals

Provide coaching and feedback and encourage a growth mindset to help others develop

Set goals, delegate responsibility, and hold people accountable

Build Great Teams Build positive relationships and trust among team members

Empower and motivate others: only do what only you can do

Create an environment that encourages collaboration and teamwork

Compete to Win Be willing and eager to take calculated risks to achieve business goals

Think beyond the moment and drive progress

Run your business like an owner

Core Competencies Committed: Values each and every customer, while working hard to keep their business and support our communities.

Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.

Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.

Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as: Medical, dental, and vision plans - start when you start!

Life insurance (self, spouse, children)

Paid time off (vacation, holiday, and personal/sick days)

401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)

Group Legal plan with Identity Theft Protection

Additional Perks Tuition reimbursement (up to $5,250 on 1st year)

Annual community support to various organizations across the U.S.

Associate recognition & awards programs

Advancement opportunities

Collaborative work environment

We're an Award-Winning Organization! Forbes' "America's Best Midsized Employers" 2021-2023

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

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