Healthcare Communications Manager
Boston, MA, United States
Withings aims to be the most trusted name in clinical-grade smart health devices. Already the leading innovator of smart scales, our product portfolio includes connected scales, connected blood pressure, sleep monitors, thermometers, and health/activity wearables. Ergonomic and unobtrusive, Withings devices appeal to the eye, as well as look after the heart. Our intuitive and reliable interfaces make a daily checkup a breeze, and this helps us to achieve our most important goal: changing people's lives.
Historically a B2C company, Withings created a new B2B division - Withings Health Solutions - 4 years ago, to extend Withings' offering to the Healthcare industry and help bridge the gap between patients and their providers.
Today, our products power a diverse and growing set of health programs, centered on disease prevention and promoting healthy habits. From chronic condition management to remote patient monitoring and clinical research, Withings has dedicated solutions that provide the richest array of accurate, real-world data, thanks to our complete ecosystem of connected devices, data connectivity options, and our remote patient monitoring platform.
Withings Health Solutions is a fast growing division within Withings and we are looking for talented individuals to help us build the future of healthcare.
Requirements
As we develop in the healthcare industry, we need to grow in how we present our value proposition in chronic conditions management. We are looking for a Healthcare Communications Manager to join the Health Solutions marketing team and be responsible for developing and implementing effective communication strategies related to medical messaging and healthcare content. This role plays a crucial part in ensuring that marketing campaigns accurately convey the benefits of the company's solutions.
Reporting to the Global Marketing Manager, you will be a key member of the marketing team and will collaborate closely with cross-functional teams, including product development, sales, and medical affairs, to ensure alignment with company objectives and industry standards.
Responsibilities
Develop Medical Messaging: Research, analyze, and translate complex medical information into clear and compelling messaging suitable for marketing materials, campaigns, and sales collateral.
Educate Team on Medical Concepts: Conduct training sessions and workshops to educate marketing team members on medical terminology, disease states, treatment options, and healthcare trends relevant to the company's product offerings.
Content Creation: Create engaging and informative content, including blog posts, whitepapers, case studies, and educational resources, to support marketing initiatives and establish the company as a thought leader in chronic condition management.
Collaborate with Clinical Experts: Work closely with clinical advisors and healthcare professionals to validate messaging accuracy, ensure compliance with regulatory guidelines, and incorporate clinical insights into marketing materials.
Drive Thought Leadership: Identify opportunities for thought leadership initiatives, such as speaking engagements, webinars, and industry partnerships, to enhance the company's visibility and credibility within the healthcare community
Monitor Industry Trends: Stay updated on advancements in healthcare technology, remote patient monitoring solutions, and chronic disease management practices to inform marketing strategies and maintain a competitive edge.
Support Product Positioning: Assist in developing product positioning strategies based on market research, competitive analysis, and customer feedback, with a focus on highlighting the unique value propositions of the company's connected devices for specific chronic conditions.
Requirements
Enthusiasm for Withings' preventive health mission and the potential of technology to improve our lives
5 years of professional work experience with a background in healthcare marketing - a technology company would be a plus!
Bachelor's degree in marketing, communications, healthcare administration, or a related field; advanced degree (e.g., MBA, MPH) preferred.
Strong understanding of medical terminology, disease pathology, and treatment protocols, with experience in healthcare communications or medical writing.
Excellent written and verbal communication skills, with the ability to convey complex information in a clear and concise manner.
Proven track record of developing impactful marketing content and campaigns in the healthcare industry.
Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Benefits
As you're making the world a healthier place for others, we strive to make it a healthier place for you:
Health Care offerings, including options with no employee paid premiums
All employees receive One Medical and Talkspace memberships
6% retirement plan match (401k)
Life insurance & disability options at no cost to you
Competitive Paid Time Off plans (vacation, sick & public holidays)
Family Leave (Maternity, Paternity)
Wellness and preventative care reimbursements
Daily lunch stipends
Employer funded HSAs
Healthcare & Dependent Care FSA
Employer funded commuter FSA
Bike-to-work benefit
Own and beta test all of our products
Flexible hybrid work
Equal Opportunity at Withings
At Withings, we know that diversity, equity and inclusivity are paramount to fostering innovation. We rely on the unique skill sets, life experiences and perspectives of each team member to accomplish our mission-creating technology that people love, to make better health part of everyday life.
Accommodations
If there is anything we can do to accommodate you to participate fully in the recruitment or interview process, please let us know by reaching at to [email protected]
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