US Media Strategy Lead

Boston, MA, United States

General Motors US Media Strategy Lead Boston , Massachusetts Apply Now This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

As the US Media Strategy Lead , you will direct a team that will provide innovative media support by developing and maintaining the overall media planning approach. You will lead and become an integral member of a passionate, enthusiastic, dynamic and highly engaged team. As the US Media Strategy lead, you will form the strategic planning process and ensure our division media leads continue to develop their expertise and deliver future forward media strategies. You will be charged with driving innovation and pushing boundaries of emerging media to engage new and loyal GM customers through our disruptive marketing spirit with innovative and groundbreaking approaches to the media strategy approach. You will bring new ideas and strategies that will elevate the media practice.

Responsibilities:

Oversees the brand media strategy team providing guidance in the development of coordinated tiered national, DMA and dealer approach to media

Orchestrates cross-tier coordination and training

Drive learning agenda and media insights

Accountable for management of the total U.S. media budget, transfers and drive appropriate investments & mix across all divisions

Manage media agency team relationship and direct media strategy/operations process within the brands

Develop and foster strong relationships with other agency teams in order to effectively align media across tiers

Foster key media partner relationships and planning meeting process to drive effectiveness and efficiencies, first to market innovation

Run Weekly Media Touchpoint meeting to review media plans with senior leadership for approval

Work with retail team and agency to create monthly go-to-market media plans and secure senior leadership approval

Work with Agency partners to traffic advertising across various media types

Collaborate with Integrated Analytics team and GM Research to identify and drive Global Media KPIs across all channels

In collaboration with the Global Media Services team, develop fresh insights to drive media innovation, enable smarter and more effective media strategy and buying decisions

Establish best practices by staying current on media trends and the shifting media landscape to enable smarter and more effective media planning

Additional Job Description

10+ years’ experience in Media Operations, Planning, or Strategy

Bachelor's degree in business or marketing

Solid understanding of all areas of media with particular familiarity with the various media platforms, technology and processes

Demonstrated ability to own and effectively manage a large budget

Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise

Ability to prioritize and tie all media plans to support the business plan & core priorities

Ability to communicate strategy and plans effectively

Ability to form strong relationships with key media partners to ensure strong plan development and best pricing

Ability to effectively brief and drive clear direction to media agency and collaborative approach to creative development to ensure effectiveness

A self-starter with the ability to think strategically

Experience leading a team

Experience working with or for media agencies

Strong off line and digital media experience

Excellence in PowerPoint and Excel

Excellent communication, presentation, co-ordination and project management skills

Analytical skills

Ability to multi-task across a number of diverse projects

Ability to occasionally work irregular hours

Compensation:

The expected base compensation for this role is: ($165,100 - $252,900). Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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