Marketing Manager

Mantua Township, NJ, United States

Job Details Description

NEST is the pioneer of the Integrated Facilities Management (IFM) industry. Since 1994, we’ve embarked on a journey with our clients to bring true cost savings with industry-leading technology and operational excellence—all while maintaining your brand image. Finding an IFM partner that understands your business is key to the success of any multi-site organization and NEST has the experience to prove it.

Role Overview

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing campaigns with an emphasis on digital programs and analytics for new clients and Independent Service Providers (ISPs) for NEST.

All NEST associates must meet expectations for attendance and punctuality, deal honestly and fairly with co-workers, management, and the general public, promote a positive work environment, and operate efficiently within their roles. Each associate is expected to work to meet or exceed all departmental goals and deadlines and maintain professional internal and external relationships that meet company core values while delivering exceptional customer satisfaction.

Reporting directly to the Director of Marketing, All Marketing Managers will interact in a professional manner by proactively establishing and maintaining effective working team relationships with internal and external customers. This includes NEST Team Members, NEST of Florida Team Members, 20 Digits Technology team members, Independent Service Providers (ISPs), and Clients. The primary interaction points with customers will be phone calls, emails, text and instant messages.

We’re seeking a Marketing Manager who demonstrates strong communication skills, attention to detail, the ability to multi-task and prioritize their work, understand financial concepts and be able to work in a high-paced environment.

Role Specifics

More specifically, your key job tasks will be to:

Ideate and execute multi-touch customer journey outreach that includes executive engagement, thought leadership, direct mail, events, digital experiences, etc. to create new customer relationships and develop opportunities with sales

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Maintaining our social media presence across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Measure and report on the success of campaigns, using metrics such as leads, conversions, and revenue

Participate in the strategy, development, execution, and optimization of the display, social media, and other advertising while adhering to brand standards

Manage daily activities related to web, social media, microsites, and digital marketing campaigns

Develop and coordinate both organic and paid social media presence via LinkedIn and Facebook

Leverage marketing assets to create custom content to drive an “Always-on” marketing strategy

Track, measure, and report on results of various marketing functions ensuring they perform against goals and are continually optimized through multiple tools including Google Analytics, HubSpot, and others as needed.

Manage email marketing programs, lists, imports, and permissions

Coordinate both in-person and virtual tradeshows, networking events, and conference activities, including but not limited to the following:

Identify opportunities to generate new business leads, build brand awareness and enhance thought leadership

Pre- and post-show communications strategy

Timeline management and vendor negotiations

Planning and management of all logistics

Manage marketing assets, including tradeshow booths, printed collateral, promotional items

Make recommendations and manage budgets with the VP, Sales and Marketing, and the Director of Marketing.

Ensure leads are uploaded to HubSpot timely and assigned to sales, followed up on and monitor lead conversion progress.

Manage Marketing/Creative Agency and/or Ad Agency as needed in conjunction with the Marketing Director.

Graphic Design responsibilities to include in conjunction with the Marketing Director:

Support the creation and design of all marketing materials, including but not limited to: brochures, newsletters, direct mail pieces, identity (business cards, letterhead, and envelopes), advertisements, etc.

Develop customized sales presentations and marketing materials customized to the opportunity.

Maintain corporate image files, including an inventory of purchased stock photos.

Perform as Admin for all Marketing Tech Stack platforms, including HubSpot, Lucidpress, Triblio, WordPress, Google Analytics, GoToWebinar, Hotjar, Trucentive, Tradeshow Platforms, Sales Navigator, and Adobe Creative Cloud. Subject to change or be added to.

Works with NEST SMEs and other team members to source and develop content for a client, and ISP emails and newsletters.

Coordinates with in-house Legal counsel on Client Contracts and Non-Disclosure agreements. Assists in gathering required data and information.

Develop and create presentations that are tailored to the client or opportunity

Collaborate with other teams as needed on client and prospect presentations

Maintains all sales and sales demonstration tools and applications through HubSpot, Prezi, PowerPoint decks, and others as needed.

Provide Lead generation assistance to the Sales team using list generation, contact confirmations, and the use of ZoomInfo/LinkedIn/HubSpot/Triblio.

Develops prospect and client presentations in a professional and effective manner by:

Prepare reports, sales brochures, price lists, discount offers, and other sale documents for quarterly meetings with potential clients.

Coordinate NEST promotional items and client gifts as needed.

Provide administrative support (preparation for meetings, agenda, preparing letters, draft memos, coordinates calendars, meeting minutes, arranging appointments, meetings, etc.)

Manage the overall daily office operations within the Sales and Marketing departments: negotiates contracts (i.e., promo items, tradeshow vendors), manages vendor relationships (Sales & Marketing vendors).

Success Factors

NEST is a competency-focused organization, and the exemplary candidate for this role will encompass the following core competencies:

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how a job relates to others; uses resources effectively.

Use of Technology - Demonstrates required skills; adapts to new technologies; uses technology to increase productivity; keeps technical skills up to date.

Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.

Personal Appearance - Dresses appropriately for position; keeps self well groomed.

Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.

All employees must successfully complete a pre-employment skills assessment, a background check and drug screening prior to the start of their employment.

NEST is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

Qualifications

Behaviors

Preferred

Leader : Inspires teammates to follow them Thought Provoking : Capable of making others think deeply on a subject Team Player : Works well as a member of a group Enthusiastic : Shows intense and eager enjoyment and interest Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well Dedicated : Devoted to a task or purpose with loyalty or integrity Motivations

Preferred

Work-Life Balance : Inspired to perform well by having ample time to pursue work and interests outside of work Self-Starter : Inspired to perform without outside help Peer Recognition : Inspired to perform well by the praise of coworkers Goal Completion : Inspired to perform well by the completion of tasks Financial : Inspired to perform well by monetary reimbursement Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

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