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Marketing Manager

Newark, NJ, United States

This website is AudioEye enabled and is being optimized for accessibility. To open the AudioEye Toolbar, press "shift + =". Some assistive technologies may require the use of a passthrough function before this keystroke. For more information, activate the button labeled “Explore your accessibility options”.

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Description:

WebMD/Medscape is looking for a qualified Marketing Manager to join our B2B Marketing Team in the Newark, NJ office or remotely. The Medscape Education Marketing Team produces communications and sales materials in the healthcare education market. This role will be responsible for creating and executing strategic marketing plans targeted toward healthcare industry professionals and leading sales enablement efforts such as developing sales tools and training, and presentation materials. The candidate will be comfortable with receiving constructive feedback and demonstrate an ability to take direction.

Key responsibilities:

Create and execute on strategic marketing plans for assigned verticals

Work closely with the sales team to proactively to support requests

Lead creative brainstorming sessions with cross-functional colleagues to generate ideas for new marketing campaigns

Create highly effective communications for internal sales team to rollout strategic initiatives

Create competitive materials to respond to industry changes (SWOT analysis, competitive positioning)

Support sales training efforts

Lead management of internally-hosted marketing events and external conference booths

Prepare regular reports and evaluation of marketing efforts

Manage team budget and identify efficiencies in marketing processes

Skills and Capabilities:

Proactive, with a strong sense of self-direction

Strong interpersonal skills

Ability to engage key internal stakeholders to achieve objectives

Excellent communicator – both written and verbal

Detail-oriented and deadline-focused

Resourceful with ability to quickly take projects from idea to execution

Strategic and creative thinker, inquisitive and willing to evaluate/change current processes

Comfortable with presenting to internal and external stakeholders

Requirements:

3-5 years of related work experience, preferably in a healthcare B2B environment

Marketing degree, Diploma in Marketing or equivalent B2B experience

Social Media marketing experience

Demonstrated ability to support sales teams

Proficiency in Excel, Word and PowerPoint

Experience in Adobe Creative Suite or experience managing design vendors a plus

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Marketing Manager jobs in Newark, NJ, United States

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