Director, Performance & Customer Engagement

Irvine, CA, United States

Job Description

JOB SUMMARY

The Habit Burger Grill is looking for a Director, Performance & Customer Engagement Marketing who is innovative with a growth mindset, and agile to manage a wide range of marketing initiatives for the brand. Reporting to the Chief Marketing Officer, the primary focus of the Director, Performance & Customer Engagement Marketing is to set and manage the strategic direction of brand growth through customer engagement and digital marketing initiatives.

ESSENTIAL JOB FUNCTIONS

Set overall strategic direction and lead brand growth through customer acquisition, retention, and conversion.

Drive profitable, long-term customer relationships through customer engagement initiatives and digital customer marketing.

Lead the strategic development and go-to market delivery of Loyalty and establish lifecycle marketing practices at Habit.

Responsible for digital marketing (CRM, SEM, Display, Retargeting).

Champion and influence marketing transformation through new marketing technologies and digital capabilities.

Partner with Digital and Transformation on UX/UI to drive ecommerce growth and lead the growth agenda with third party delivery partners.

Drive performance by turning a deeper customer understanding into impact through data and analytics.

SKILLS AND KNOWLEDGE REQUIREMENTS

EDUCATION: Bachelor's degree in marketing, business or communications preferred.

EXPERIENCE (and other qualifications): Minimum 8-10 years of directly applicable digital marketing experience; industry experience preferred.

Management experience overseeing team of managers and individual contributors preferred.

Experience working with brands that have strong digital performance culture.

Excellent oral and written communication skills.

Strong ability to communicate verbally and in writing to all levels of an organization and both internal and external stakeholders.

Understanding of and ability to work on all aspects of consumer lifecycle marketing initiatives, from strategic planning through execution

Strong analytical skills, ability to parse out data and make informed decisions.

COMPENSATION

Salary Range: $155,700.00 to 183,300.00 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

BENEFITS Competitive base pay with benefits including: Up to 4 weeks of vacation per year plus additional sick days

Up to 10 Paid Holidays + 1 Floating holidays

The company provided Recharge Days to unplug and reenergize

Flexible Hybrid Work Environment

Competitive bonus program for eligible roles

Recognition-based culture.

FAMILY BENEFITS: Onsite childcare through Bright Horizons

Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1

Healthcare and dependent care flexible spending accounts

Employee Assistance Program available to all employees and their dependents

Bereavement time off

ADDITIONAL PERKS: Onsite gym with brand new equipment and fitness classes

401(k) benefit plan with a 6% matching contribution

Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you

Access to LinkedIn Learning

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.

About Us

WHO WE ARE?

HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we've prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tenderloin beef, grilled chicken and sushi-grade Ahi tuna cooked over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines.