Senior Digital Web Strategist Marketing

Dallas, TX, United States

Join us at hireEZ and harness the power of Outbound Recruiting to revolutionize the talent market. As an AI-driven Outbound Recruiting Platform, hireEZ empowers you to break from traditional recruiting practices, leading the way for jobs to find the right candidates. With us, you will implement strategic and scalable workforce strategies, preparing for the future of employment.

Proudly, we share our accolades:

Best DEI-Enabling Recruiting Solution, 2022 HR Tech Awards

BIG Innovation Award 2021, for our AI-Powered ATS Integration

Two Silver Stevie Medals 2019, for A/ML Solution and HCM Solution

2018 Product of the Year, Recruiting and Human Resources, BIG Awards for Business

Position Overview:

We are seeking a highly skilled Senior Digital Web Strategist with exceptional design skills and a proven track record in managing comprehensive website design and maintenance, SEO strategies, and digital advertising within the SaaS and B2B sectors. This role is ideal for someone passionate about UI/UX, adept at driving strong lead generation, and building website authority through innovative practices and effective content creation.

Key Responsibilities:

Website Ownership: Oversee all aspects of website management, including design, development, and maintenance. Ensure the website aligns with brand guidelines and performance standards.

UI/UX Design: Create intuitive and engaging user experiences for web platforms, ensuring seamless navigation and usability across sites, back office, apps, mobile, checkout experiences, digital advertising, and web content.

Inbound Lead Generation: Manage and optimize the website to maximize inbound lead generation. Utilize design and content strategies to attract and convert website visitors into leads.

Graphic Design: Develop high-quality visual designs for web interfaces, layout microsites, enhance imagery on the current site, create new site pages, banners, and digital advertisements.

SEO and Website Performance: Implement and manage SEO strategies to enhance website performance, search engine rankings, and overall visibility.

Cross-functional Collaboration: Work closely with the product design team and development team to ensure the website is performing correctly and meeting business objectives.

Content Strategy: Collaborate with the content team to develop and execute content strategies that align with marketing goals and drive user engagement.

Analytics and Optimization: Monitor website performance metrics, analyze user behavior, and continuously optimize the website to improve conversion rates and user satisfaction.

Lead Generation Strategy: Develop and execute a comprehensive website demand generation strategy aligned with overall business goals. Implement and A/B test various lead generation tactics, including SEO, PPC, content marketing, and email marketing.

Report and Optimize: Analyze website traffic, user behavior data, and campaign performance. Provide insights and recommendations for optimization to improve ROI and achieve business objectives.

Must-Have Skills:

UI/UX Expertise: Extensive experience in UI/UX design with a portfolio showcasing successful web design projects.

Website Management: Proven experience in website design, development, and maintenance, preferably in a B2B SaaS environment.

Graphic Design: Strong graphic design skills, with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.).

SEO Knowledge: In-depth understanding of SEO best practices and experience implementing effective SEO strategies.

Lead Generation: Experience in optimizing websites for lead generation, with a focus on inbound marketing techniques.

Analytical Skills: Ability to analyze performance data and make data-driven decisions to improve website effectiveness.

Collaboration: Strong collaboration skills, with the ability to work effectively with cross-functional teams.

Qualifications:

4-6 years of experience in website design, UI/UX, SEO strategy, PPC management, and backlinking.

Strong portfolio showcasing UI/UX design projects and successful website management.

Experience with marketing automation tools and lead nurturing strategies.

Excellent communication, collaboration, and problem-solving skills.

Passion for staying up-to-date with the latest digital trends and technologies.

Bachelor degree in business, marketing or related fields.

As a pioneer in the talent acquisition industry, we truly understand what it takes to make our team happy! Join us and you will have a great time working alongside amazing people.

Get ready to make an impact! Work alongside talented professionals passionate about our product

Competitive compensation package including equity

Comprehensive medical, dental, and life insurance with 100% standard coverage and 80% for your dependents

401k plan

Generous PTO

Fun company events, outings, and parties (in-person and virtual)

About hireEZ hireEZ (formerly Hiretual) does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

At hireEZ, we respect the privacy of the personal information of the individuals with whom we interact. For more information about how hireEZ processes your personal data, please view our Applicant Privacy Policy here.

#J-18808-Ljbffr