Digital Retail Strategist

Irving, TX, United States

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

All About You:

You’re a self-starter, who has a passion for the digital landscape and wants to harness the power of media and digital to contribute to a brand’s success at retail. You get excited about using your knowledge and expertise of an organization’s media and digital programs, teams, and tools. You love the idea of supporting a dynamic and growing organization and making your mark on a business process because you are driven to provide value to the business any way you can!

The Job:

As a Digital Retail Strategist you will:

Build digital & media strategies and lead execution for our partners.

Collaborate with clients and 3rd party advertising partners to optimize media & digital investments and drive the best return.

Partner with our sales leaders to drive sales for our clients by utilizing the full suite of marketing and digital advertising opportunities.

Analyze the ROI of marketing recommendations, driving incremental revenue while maximizing the digital marketing spend.

Research trends and best practices to provide recommendations on how we continue to stay current and competitive within the digital space.

Provide annual and quarterly budget and planning recommendations for our brands.

Oversee your team’s leadership of digital category landscapes for each brand including reviewing competitors’ search ranking trends, keywords, and other trends.

Lead your team’s efforts in providing assortment and optimization strategies for our clients.

Educate Sales & Operations teams on new strategies to optimize their omnichannel business. This includes offsite platforms that expose products in other consumer search engines and increase shopping access.

Develop best methods and train our teams in the right work to deliver best in class Content Analytics scorecards (90 or better) including SEO, Ratings and Reviews, etc.

Evaluate other retailers’ websites for products and competitors to compare against client’s consumer facing product pages.

Other duties as assigned.

The Qualifications:

5+ years of experience driving digital sales within a consumer brand or retailer; specifically Walmart, Target or Amazon.

2+ years of experience working with data visualization tools

Preferred Qualifications:

Ability to work at both a conceptual and detail level with strong problem solving and decision-making skills

Self-starter with the ability to work in ambiguous situations

Strong organizational, communication and interpersonal skills

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards)

Role Location Annual Salary Range

California $73,000 to $192,600

Colorado $73,000 to $166,400

District of Columbia $77,700 to $177,200

New York $67,600 to $192,600

Maryland $67,600 to $154,100

Washington $77,700 to $177,200

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce)

Equal Employment Opportunity Statement

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For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document/Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/about/contact-us) or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.