Vice President, Growth Marketing

Austin, TX, United States

Who We Are:

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere.

Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.

And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Auctane’s Values

The Customer is our mission.

Our company was built in service of our customers. Every time we answer the phone, write a line of code, hire a new team member, form a partnership, or build a new interface it is explicitly because we believe that action will improve the life of our customers.

We work with the best people.

We will only work with people who are enthusiastic about their work, respectful of diverse ideas and backgrounds, and who possess the ability to work both independently and as part of a team.

We only play offense.

We’re on a mission to reach and help every mailer, shipper and merchant on the planet. Because of this we move with urgency, take risks, and are determined to ship solutions quickly.

We expect exceptional outcomes.

We are a rapidly growing company with intent. We expect to continue to deliver market transforming solutions for our customers and challenging growth opportunities for our employees.

We are direct and authentic.

We have a genuine empathy for our employees, partners, and customers. We serve that empathy by treating everyone the way we would like to be treated - openly, ethically, and honestly. We set expectations clearly and hold ourselves accountable to what we commit.

Vice President of Growth Marketing role:

The Vice President of Auctane Growth Marketing will be responsible for leading a high performing marketing engine, including departments of performance marketing, advertising and brand media experts, lifecycle marketing, event marketing, and partner marketing, aligning talent and workflows that attracting prospects and customers across all of Auctane’s B2B and B2C offerings in all regions we operate around the world. This is a unique opportunity to make a significant impact on a high-growth company, responsible for optimizing a meaningful discretionary marketing budget, in a fast-moving dynamic marketplace. This executive will also mentor and motivate managers and individuals in the marketing team to solve complex problems to shape and bring to life innovative growth initiatives through quick experimentation and new technologies and tools, to help lead Auctane to its growth objectives.

Primary Objectives:

Design and lead implementation of growth strategy by using paid and owned media channels - both online and offline including TV and Audio advertising - to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way

Partner closely with Product & Portfolio Marketing, Campaigns Marketing, Sales, Operations & Analytics, and Creative teams to execute campaigns and solutions that drive business growth

Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable demand generation

Lead media efforts across integrated campaigns that span both brand and performance to attract prospects that convert to become customers, optimizing return on advertising spend

Partner deeply with the creative team to optimize the operating model and tools for creative development and iteration

Recruit and lead a team of skilled growth marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills

Build and maintain strong partnerships with key stakeholders across the organization including product management, sales, portfolio marketing, operations, communications, engineering, and data insights

Report and optimize key findings to the executive team on a recurring basis

Be an industry thought leader and take part in shaping the future of growth marketing roles

Raise the bar in best practice implementation at Auctane, serving as a role model for marketers, managers and executives across the organization.

What We Are Looking For:

Demonstrated track record at the Vice President level of Performance Marketing and/or Acquisition Marketing, both B2C and B2B, including managing a large budget

Experience in successfully building and executing growth strategies for both hyper-growth and scaled companies across both B2B and B2C; consumer tech or tech-enabled consumer company experience is required

Shapes planning and execution of multiple, complex marketing programs, integrated campaigns, brand transitions, experimentation, and ROI monitoring

Strong marketing instincts and proven track record of shaping and executing on user growth strategies

Deep analytics background and a high degree of proficiency with data tools

Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps

Experience in brand media and ability to lead large brand media buys including TV and Audio advertising also highly preferred

Manages direct teams and managers, as well as cross-functional teams and brings a proven track record of performance optimization

Strong leadership presence; serves as a senior leader within a company, influential with a diverse group of stakeholders and can create buy-in with both technical and operational teams organization

Deep understanding of Marketing Technology and media platforms (e.g. Facebook, Google, etc.)

Thrives in a fast-paced growth environment

What will Make You Stand Out:

Bachelor's Degree required. Degrees in Business, Marketing, or Finance

MBA or other higher level education degrees are ideal

Exceptional candidates will also display attributes to continue their career growth into future larger roles

Successful record of expanding responsibility including vice president of marketing roles

Minimum of 10 years' experience in marketing leadership or related function

The Tech:

Google Workspace suite

Google Analytics

Travel Requirements

25% Domestic & International Travel

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

Sit for prolonged periods of time

Utilize wrist and hands for a prolonged period of time

Walk short distances

Stand for short periods

Speaking and conversing with others

Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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