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Nutrafol
New York, NY, United States
About You The Senior Manager, Paid Search will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the media strategy & planning process as a part of the Growth Marketing Team. *Please note, this role is fully remote, compensation is based on experience, and it’s eligible for a competitive quarterly bonus. You will fu
Job Source: NutrafolWebMechanix LLC
Little Ferry, NJ, United States
A company is looking for a Paid Search Manager. Key Responsibilities: Largely working in the Google Ads platform to build and optimize lead gen-focused campaigns Monitoring campaign performance, analyzing data, and providing insights for improvement Developing and presenting easily digestible reports for stakeholders Required Qualifications:
Job Source: WebMechanix LLCRakuten Advertising
Little Ferry, NJ, United States
Job Description: We're open to hiring for this position in the following states: AZ, CA, CO, CT, FL, GA, IL, IN, MD, MN, NV, NJ, NY, OH, OR, PA, TX, UT, VA, WA, WI Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, e
Job Source: Rakuten AdvertisingVaynerMedia
New York
ABOUT VAYNERMEDIA VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lum
Job Source: VaynerMediaMisfits Market
Little Ferry, NJ, United States
About Misfits Market: Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code
Job Source: Misfits MarketProse
Brooklyn
Our Mission At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order
Job Source: ProseFSAStore.com, Inc.
Little Ferry, NJ, United States
About the Role: The Growth Marketing Manager, Paid Search will own the strategy and execution behind our paid search campaigns across Google and Microsoft search, as well as leverage learnings to help inform organic search efforts. They will work with the Growth Marketing team to measure performance and track media budgets, set channel strategy thr
Job Source: FSAStore.com, Inc.RSVLTS, LLC
Hoboken, NJ, United States
RSVLTS is hiring a passionate and dynamic Paid Social and Search Coordinator to join our growing marketing team. This position is is integral to enhancing our brand's presence, creating strategic plans for both prospecting and remarketing/retention campaigns, driving targeted traffic, and boosting conversions through strategic social and search adv
Job Source: RSVLTS, LLCNew York, NY, United States
About the Role:
As a Senior Paid Search Manager, you will be the go-to expert on paid search (e.g. Google, Bing) and CPM-purchased digital media (focusing on display, retargeting, and video). You will also build fast-growing marketing programs, focusing on B2B and SaaS. You’ll be a member of the Paid Acquisition team and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You’ll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you!
Here’s what you’ll do day-to-day:
Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
Scale and optimize best-in-class paid search campaigns to drive high-value customer acquisition across brand and non-brand keywords
Devise, deploy, and optimize other paid media programs, such as YouTube and Google alpha/beta products, to drive consideration and conversion
Drive reporting and analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
Drive experimentation roadmap across bidding strategies, keywords, search ad copy, creative, and landing page optimization
Execute and analyze various media campaign studies to measure incremental impact, causal impact, and A/B testing
Develop forecasts and budgets for paid search and other media channels, driving and executing spend optimization decisions rapidly
Collaborate with other growth teams to formulate hypotheses, automate processes, and execute on experiments in the marketing funnel that will drive exponential revenue for Gusto.
Here’s what we're looking for:
7+ years of hands-on-keyboard experience managing $10m+ budgets in paid search (e.g. Google ads & Bing ads platforms), including non-search campaigns (e.g. YouTube, Demand Gen, Performance Max, and MSAN), ideally with a focus on B2B SaaS.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
Strong working knowledge of Excel, including advanced functions.
Proven track record of building and executing experimentation plans, including creative testing.
Strong analytical skills and experience using data to drive decision-making.
Proven track record of accelerating revenue growth via standing up new marketing strategies across multiple markets and channels.
The ability to think strategically and develop comprehensive, data-driven marketing plans.
Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.
Strong knowledge of the media industry and landscape.
Passionate about Gusto’s mission and the impact we can have on the world.
Experience with tag management platforms (Google Tag Manager, Tealium) to implement client-side pixel tracking, server-sider connectors, and audience segmentation.
Extra credit:
Fluency with modern business intelligence tools (Amplitude, Tableau, etc.)
Experience with understanding campaign impact through various measurement and attribution methodologies (first-touch attribution, multi-touch attribution, media mix modeling, incrementality measurement or similar).
Strong working knowledge of digital campaign management platforms (e.g. DV 360, The Trade Desk, or other DSPs).
Our cash compensation amount for this role is targeted at $140,000 - $180,000 in San Francisco and New York, and $130,000 - $170,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
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Email Alert for Senior Paid Search Manager jobs in New York, NY, United States
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