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Gusto
New York, NY, United States
About the Role: As a Senior Paid Search Manager, you will be the go-to expert on paid search (e.g. Google, Bing) and CPM-purchased digital media (focusing on display, retargeting, and video). You will also build fast-growing marketing programs, focusing on B2B and SaaS. You’ll be a member of the Paid Acquisition team and partner closely with our m
Job Source: GustoWebMechanix LLC
Little Ferry, NJ, United States
A company is looking for a Paid Search Manager. Key Responsibilities: Largely working in the Google Ads platform to build and optimize lead gen-focused campaigns Monitoring campaign performance, analyzing data, and providing insights for improvement Developing and presenting easily digestible reports for stakeholders Required Qualifications:
Job Source: WebMechanix LLCRakuten Advertising
Little Ferry, NJ, United States
Job Description: We're open to hiring for this position in the following states: AZ, CA, CO, CT, FL, GA, IL, IN, MD, MN, NV, NJ, NY, OH, OR, PA, TX, UT, VA, WA, WI Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, e
Job Source: Rakuten AdvertisingVaynerMedia
New York
ABOUT VAYNERMEDIA VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lum
Job Source: VaynerMediaMisfits Market
Little Ferry, NJ, United States
About Misfits Market: Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code
Job Source: Misfits MarketProse
Brooklyn
Our Mission At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order
Job Source: ProseFSAStore.com, Inc.
Little Ferry, NJ, United States
About the Role: The Growth Marketing Manager, Paid Search will own the strategy and execution behind our paid search campaigns across Google and Microsoft search, as well as leverage learnings to help inform organic search efforts. They will work with the Growth Marketing team to measure performance and track media budgets, set channel strategy thr
Job Source: FSAStore.com, Inc.RSVLTS, LLC
Hoboken, NJ, United States
RSVLTS is hiring a passionate and dynamic Paid Social and Search Coordinator to join our growing marketing team. This position is is integral to enhancing our brand's presence, creating strategic plans for both prospecting and remarketing/retention campaigns, driving targeted traffic, and boosting conversions through strategic social and search adv
Job Source: RSVLTS, LLCNew York, NY, United States
About You
The Senior Manager, Paid Search will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the media strategy & planning process as a part of the Growth Marketing Team. *Please note, this role is fully remote, compensation is based on experience, and it’s eligible for a competitive quarterly bonus.
You will fully own the strategic vision and operational plan for all Paid Search and PMAX and must have a proven track record of driving top-line revenue while hitting CAC targets. This role will manage 1 direct report and the paid search marketing tech stack.
The ideal candidate is decisive, results-oriented and passionate about performance marketing -especially paid search- and equally comfortable driving campaign strategy as well as diving into tactical execution and optimization. This person will be accountable for the delivery of planned media, hitting campaign goals, and actioning on data. This role sits within a dynamic, entrepreneurial team and will have a high degree of ownership within Nutrafol’s customer acquisition strategy, reporting directly to the Director of Integrated Media.
Responsibilities:
Act as paid search thought-leader, confidently leading Nutrafol on all things paid search
Scaling cost-effective customer acquisition campaigns across Paid Search within brand, non-brand, PMAX and demand gen
Using data + analytics to inform decisions and optimize a significant marketing budget against company goals
Act as a strategic thought leader to advance the sophistication of biddable media campaigns, ensuring the most effective and efficient spend
Strategically plan, execute and oversee the day-to-day management, optimization, and performance of campaign activities across channels to hit performance goals
Create a testing roadmap to develop and execute against learning objectives
Test and optimize performance tactics, including audience, creatives, and bidding strategies to drive continuous performance improvements
Effectively navigate cross-functional relationships with IT, Brand, Creative and Analytics teams to maintain an integrated approach to strategy and creative
Work directly with the IT team and brand leads to support on-site changes related to search or search-related product
Manage all channel budgets; forecasting monthly spend and reconciling discrepancies
Consolidate key performance insights and best practice sharing across the organization, providing thought leadership as well as strategic analysis
Socialize notable learnings, key takeaways, and operating procedures
Own relationship between platforms and vendors as well as managing Google Ads, Google Merchant Center, and Bing
Lead and develop paid search team members
Attentive and engaged with latest key industry trends, competitive insights, and emerging channel technologies, focused on how these can be leveraged to drive performance
Requirements:
5+ years experience in Paid Search
Heavy emphasis on Paid Search within D2C at an agency or established brand
2+ years of experience managing a team
Interest and engagement in the paid search and digital marketing spaces
Deep understanding of performance marketing metrics and platform reporting with the ability to work towards revenue and CPA/CAC goals
Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results
Proactive approach to meeting targets and continuous channel growth
Excellent written, verbal and presentation skills along with the ability to effectively build and maintain strong cross-functional relationships with internal and external teams and vendors
Solid prioritization, time management, and organization skills across multiple high-importance projects
Strong analytical skills, including the ability to quickly synthesize data and identify opportunities
Experience with paid search feed management, analytics and research tools ( e.g., Google Search Console, Google Merchant Center, Google Manufacturer Center, Google Ads keyword planner, SEMRush )
Proficient hands-on keyboard experience in Google Ads
Preferred:
Experience in subscription-based and/or e-commerce businesses
Experience building and managing awareness/upper funnel campaigns
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Email Alert for Senior Manager, Paid Search jobs in New York, NY, United States
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