Brand Marketing Specialist, Firehouse Subs, US&C
Jacksonville, FL, United States
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Restaurant Brands International is looking for a Sr. Analyst, Brand Marketing to join the Firehouse Subs marketing team. This is an exciting opportunity to join the Brand Marketing team in a role that supports the core business, with a focus on marketing to Firehouse guests within our restaurants.
The Sr. Analyst , Brand Marketing will be responsible for different areas of the marketing communications function, including but not limited to: point of purchase creative (both print and digital), menu board strategy and management, and packaging updates. A key responsibility of the role will be partnering with internal stakeholders and external agencies in the development of integrated marketing plans, including strategizing around the desired path to purchase for our guests. Candidate should have a deep understanding of marketing tactics and advertising that drives brand love, awareness, consideration, and conversion in a restaurant level.
Roles And Responsibilities
Manage promotional support in restaurants - from in-store signage to outdoor window clings to flyers
Work with a vendor to strategize and execute menu board launches
Help plan and execute photoshoots for new products, including budgeting, food orders, creative concepting with the agency, and overseeing the shoot
Support creative development of point of purchase (POP) materials, managing day-to-day execution that includes briefing, clear feedback, approvals, timeline management and budget tracking
Work cross-functionally with calendar team, innovation, legal, operations and more to launch POP for new products
Assist field marketing managers with ad hoc local marketing requests
Support digital initiatives through development of both digital and print POP for digital and evergreen loyalty messaging
Partner with all agencies to successfully ideate, create and execute POP that will support business objectives in-restaurant
Partner with the larger marketing team, and cross functional internal teams to understand communication objectives, timelines, and creative framework
Help manage packaging design updates with the agencies/vendors
Help manage vendor relationships and ensure clear communication on promotions, budgets, and timelines (multiple print vendors, menu board vendors, etc.)
Assist with maintenance and inventory of promotional materials for franchisees to order
Understands the QSR media landscape and levers
Manage, protect, and champion the brand positioning, voice, identity, and promise
Supports budgeting and invoice payment for vendor/agency-related work
Support in-restaurant marketing for non-traditional locations including menu board development and POP materials
Work with the Firehouse Subs Public Safety Foundation's team to support their mission & related in-restaurant fundraisers, such as First Responders Month
Required Skills Bachelor's degree in Business, Marketing, or related field
2+ years of creative marketing experience, ideally in QSR, agency or a related field
Experience marketing products at the point of purchase (POP)
Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline
Ability to thrive and succeed in a fast-paced environment
Strong time management and communication skills
Has strong attention-to-detail, advanced written and verbal communication skills, strong copy-editing and ability to judge creative and articulate constructive feedback to both internal and external partners in service of the creative vision
Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
Strong teamwork and interpersonal skills
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, agencies, vendors and internal teams
Highly organized with an ability to work in a fast-paced and deadline-driven environment
Creative and design experience preferred
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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