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Field Marketing Manager

Los Angeles, CA, United States

About the job

This is an opportunity to join an exciting, fast growing brand and a team of people who are reinventing carbonated soft drinks. Culture Pop has built a culture of excellence and we are looking for the next great teammate. Culture Pop is a leader in the growing functional soda category. We are distributed nationally in major chains such as Albertsons, Kroger, Walmart, Meijer, Target and Whole Foods and are sold locally in several regional chains and independent stores

Who You Are

The Field Marketing Manager West will play a key role in elevating Culture Pop Soda within the community through events, samplings, and activations in the West. This position will be responsible for the research, planning & execution of events, samplings, and community engagement primarily in the San Francisco Bay Area, Pacific Northwest, and Los Angeles. This position will be tasked with driving Culture Pop awareness, trial, and brand relevance regionally and ensuring that we are showing up in the right places and representing the brand appropriately. The individual in this role should be extremely organized, reliable and highly motivated with experience working in a similar role. The individual must be based in Los Angeles or San Francisco Bay Area and willing to travel for events/other initiatives.

Key Responsibilities:

Develop a strong understanding of the brand and the types of events/environments that align with our target audience

Lead research, identification, planning & execution of events, samplings, activations across key markets in the region

Lead community engagement in the region - foster local influencer/opinion leader relationships, local brand partners and other creative ways to make an impact in community

Develop a strong relationship with Director of Field Marketing and establish consistent communication to ensure alignment on calendar, goals, etc

Work with sales team to support in-store demo requests at key retailers and accounts

Manage the storage and inventory of event materials and assets across key markets in the region

Manage brand ambassador program in the region

Manage tracking of events & evaluating impact of events post-mortem

Work with Director of Field Marketing to constantly come up with & execute engaging, impactful, unique ways to drive trial within key markets

What you will bring:

1-3 year experience working in field marketing, event management or marketing generally

Bachelor's Degree (preferred in marketing, communications, or related field)

Flexible hours and open to travel as needed for events & other initiatives

Ability to work cross-functionally and collaboratively and anticipate needs

An existing network and relationships in the region across events, influencers, brands

Excellent written, oral and communication skills

Scrappy, self starter and independent attitude who can take a proactive approach to role

Ability to thrive in a fast-paced environment juggling multiple priorities

Creativity & ability to think outside the box and innovate

Experience working in CPG industry a plus

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