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Byline Bank
Chicago, IL, United States
The Digital Marketing Manager is responsible for owning strategy and implementation for Byline’s Social Media channels and website, support development and amplification of marketing campaigns with digital tactics, and well as serve as the marketing lead for initiatives associated with digital banking. This role is crucial in helping to strengthen
Job Source: Byline BankSkai
Chicago, IL, United States
3+ years of experience in digital marketing, specifically experience managing email marketing campaigns Ability to work steadily and discern prioritization in a fast-paced environment Adaptable and versatile, comfortable multi-tasking and context-switching across a variety of responsibilities and deliverables Results-driven with strong analytical s
Job Source: SkaiInsight Global
Chicago, IL, United States
4+ years of Digital Marketing experience, assisting marketing managers with their campaigns 2+ years of Affiliate channel experience Analytical mindset, comfortable working with data, digging into marketing analytics (Google Analytics or Adobe analytics) email, organic social, website, content, etc.), having solid understanding of digital channels
Job Source: Insight GlobalYamamoto
Chicago, IL, United States
Overview The Digital Marketing Manager (DMM) is a strategic and analytical marketing professional who will play a key role in driving our clients' success across paid search, programmatic display, video, native, and social media channels. You will be responsible for planning, executing, and optimizing paid search campaigns, so strong paid search s
Job Source: YamamotoLaSalle Investment Management
Chicago, IL, United States
LaSalle Investment Management ("LaSalle") is a global real estate investment manager with $89 billion of private and public real estate assets under management and over 900 people in 13 countries. Our diverse investor base includes public and private pension funds, insurance companies, governments, endowments, and high net worth investors from acro
Job Source: LaSalle Investment ManagementThe Association for Packaging and Processing Technologies
Chicago, IL, United States
Summary of the Position: The Digital Marketing Manager will be responsible for developing, implementing, tracking, and optimizing campaigns across digital channels including Linked In, YouTube, Facebook, Google and other platforms. This role will have direct responsibility to create and monitor all campaigns and provide comprehensive result report
Job Source: The Association for Packaging and Processing TechnologiesLaSalle Investment Management
Chicago, IL, United States
LaSalle Investment Management ("LaSalle") is a global real estate investment manager with $89 billion of private and public real estate assets under management and over 900 people in 13 countries. Our diverse investor base includes public and private pension funds, insurance companies, governments, endowments, and high net worth investors from acro
Job Source: LaSalle Investment ManagementByline Bank
Chicago, IL, United States
The Digital Marketing Manager is responsible for owning strategy and implementation for Byline’s Social Media channels and website, support development and amplification of marketing campaigns with digital tactics, and well as serve as the marketing lead for initiatives associated with digital banking. This role is crucial in helping to strengthen
Job Source: Byline BankChicago, IL, United States
Overview
The Digital Marketing Manager (DMM) is a strategic and analytical marketing professional who will play a key role in driving our clients' success across paid search, programmatic display, video, native, and social media channels. You will be responsible for planning, executing, and optimizing paid search campaigns, so strong paid search skill are required for this position.
You will also support other paid digital media channels, collaborating with internal teams to develop and manage data-driven campaigns across the entire paid media landscape.
The Digital Marketing Manager (DMM) will work within the Strategy Team. The DMM is also responsible for implementing meaningful measurement strategies that align with client objectives; produce KPI dashboards using Looker Data Studio or other BI tools and deliver routine, cross channel reporting with actionable insights.
The DMM will also support strategy and account staff in conducting audience research, segmentation, social listening and related analysis, leveraging open source data as well as 3rd party planning tools and resources available on a subscription basis.
You will also collaborate with the agency finance team to reconcile media spend across different client budgets.
This role can be in either our Minneapolis, MN or Chicago, IL offices.
Responsibilities
Management of Google Ads
Campaign planning, setup, execution, management and reporting
Audience/Keyword Research
Weekly Account Optimizations
Negative keyword management
Conversion Optimization (analyze account performance and execute weekly campaign edits)
Monitor and manage campaign pacing and budget utilization according to plan
Programmatic Campaign Management Plan, build and optimize campaigns and manage approved budgets
Manage campaigns on prominent channels: Display, YouTube, Native
Campaign Optimization (analyze account performance and execute weekly campaign edits)
Social Media Campaign Management Plan, build and optimize campaigns and manage approved budgets
Manage campaigns on all major social channels: Facebook, Instagram, LinkedIn
Campaign Optimization (analyze account performance and execute weekly campaign edits)
Monitor and manage campaign pacing and budget utilization according to plan
Agency Corporate Responsibilities: Agency Representative in the Community - Member of clubs and organizations and propagation of the business and advertising communities.
Agency Growth - Consistently support growth opportunities with current and prospective clients.
Agency Commitment - Demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency.
Agency Culture - Demonstrate agency core values: curious, creative and courageous Curious : We never stop learning or exploring.
Creative : We light up the room with engaging imagination.
Courageous : We are fearless and are up for any challenge.
Qualifications Experience in working within a marketing/business intelligence environment
Strong intuitive analytical ability to produce campaign performance and audience segmentation analysis, using data from multiple sources (digital campaigns, web analytics, 1st and 3rd party data, social data, etc.)
Experience working with analytical software (e.g. Google Analytics, Adobe Analytics, etc.)
Strong proficiency with Microsoft Word, Excel, and PowerPoint for producing client reports and presentations
Experience in identifying and validating strategic and tactical marketing objectives
Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, display and social
Experience in working with the following: Google Ads (emphasis in Paid Search), Google Display Network, Google Looker Studio, Google Analytics, Facebook, Instagram, YouTube, LinkedIn Ads
Preferred but not mandatory: Experience with tools for A/B and multivariate testing, e.g. Google Optimize, Visual Website Optimizer, Optimizely, Maxymiser, etc.
Experience working with email automation platforms such as Hubspot, Marketo or Pardot, and BI tools such as Datorama or Power BI
Experience in working with research, media planning and social listening tools such as: Statista, Simmons, Scarborough, Comscore, Netbase, Sysomos, and CubeYou.
Hybrid Policy
Yamamoto is currently in a hybrid policy requiring all employees to be in the office 20 hours weekly.
Email Alert for Digital Marketing Manager jobs in Chicago, IL, United States
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