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Morgan Stanley
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Digital Content Marketing - Marketing - Senior Associate Job Number:
3254165
POSTING DATE: Jun 11, 2024 PRIMARY LOCATION: Americas-United States of America-Massachusetts-Boston JOB: Sales & Marketing EMPLOYMENT TYPE: Full Time JOB LEVEL: Senior Associate DESCRIPTION
Morgan Stanley Investment Management (“MSIM”) is a global investment manager with over 40 years of history delivering innovative investment solutions across public and private markets worldwide. We have $1.4Tn of AUM with professionals located across 21 countries, with a proven long‐ term track record of success. Our investment teams bring significant expertise in structuring complex financial transactions and commitment to partnering with world‐ class management teams. Morgan Stanley’s extensive business relationships and global network of resources afford our private equity and credit teams as well as our portfolio companies’ unparalleled access to leading corporations, executive talent, as well as competitive deal sourcing advantages. Basic Purpose:
The Digital Content Marketing Sr. Associate collaborates with multiple business lines and key stakeholders to distribute engaging and innovative digital content for Morgan Stanley Investment Management, including content on the company websites, microsites, with third-party content distribution partners and within digital campaigns and social media. Reporting to the VP of Digital Content Strategy, the Digital Content Marketing Sr. Associate is responsible for developing content in partnership with our Creative team as well as maintaining, analyzing and optimizing the performance of Morgan Stanley and Eaton Vance content.
Working in an integrated team environment where client service and clear communications are essential for success, the role will serve as the key point of content for Morgan Stanley and Eaton Vance’s websites, tentpole campaign content and several key vendor relationships. Candidate must demonstrate business acumen and initiative, excellent project management and communication skills, and proven success in coordinating/executing digital marketing content. Primary Responsibilities: Work with cross-functional teams to create, manage and optimize content for various digital platforms.
Develop unified Web presence for integration with key marketing campaigns and promotions.
Maintain and refine MSIM’s digital content taxonomy, in collaboration with subject matter experts.
Ensure content accuracy, efficient removal and/or archival of expired or dated content and adherence to legal/regulatory requirement, including compliance submission and expiration.
Project manager for digital agency engagements, ensuring projects are timely, on budget and meet MSIM’s high standards.
Digital contact for Eaton Vance’s modified subscription and registration process, from development to execution.
Oversee coding/tagging process to ensure content cross-referencing on MSIM websites, ensuring online content considers Search Engine Optimization (SEO).
Execute any audit/compliance tests as required, for both Eaton Vance’s Web sites and Social Media efforts.
Other responsibilities as required.
QUALIFICATIONS
Job Requirements:
Undergraduate degree in marketing, communications or related field or equivalent business experience
3-5 years of demonstrated experience with website and paid media content strategy and implementation, communication architectures/taxonomy and emerging digital trends
Experience with Content Management Systems, preferably Adobe Experience Manager
Familiar with SEO best practices and implementation.
Knowledge of B2B asset management business and its objectives. Experience in financial services or other highly regulated industries is a plus
Ability to prioritize workload, take initiative and thrive in a fast-paced environment
Highly detail oriented and organized
Excellent communication and project management skills. Experience with jira, Monday.com, Adobe Workfront or other project management tool is a plus.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law. Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
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Email Alert for Digital Content Marketing - Marketing - Senior Associate jobs in Boston, MA, United States
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