Brand Strategy Manager
Bellevue, WA, United States
Be unstoppable with us! T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop! The Brand Strategy team is part of the Brand Strategy, Insights & Planning team within Consumer Marketing at T-Mobile. This team defines and elevates the T-Mobile brand across the enterprise, through differentiated positioning, and products and experiences which are deeply informed by consumer, competitive and channel insights. As our business expands, we're actively building and executing on our brand asset management muscle: we're looking for wide-ranging strategic brand problem solvers comfortable talking about data, creative, and experience in the same breath. As part of this team, you'll be a critical lead ensuring that our brand experience delivers against our brand promise and positioning across our entire portfolio. Bringing industry best practices, bold and innovative ideas, and a willingness to push boundaries will be key to redefining our brand. This is no small feat, requiring brand, business, and a degree of UX/product/retail expertise; someone who is comfortable assessing and crafting all aspects of our customer experiences and partnering with teams across the enterprise to innovate and positively shape a customer's full journey with us. It also requires someone who is willing to live our brand - trying out all our products and experiences, pressure testing every customer touch point across a complex portfolio of wireless, IoT, financial, and device offerings. You will report into the Sr. Manager, Brand Strategy and have influence across the organization. We work in a highly ambiguous environment which isn't for everyone - it requires level-headed, structured thinking, and a steadfast focus on customer needs to guide decision-making. You'll work on a team of hard-working, highly collaborative, multidisciplinary strategists who are motivated by doing great work with great people. Continued development and learning are priorities. What you'll do in your role: Advocate for our brand goals and ultimate north star, elevating brand across the company Demonstrate mastery of how brand strategies can be leveraged to improve business performance, build trust, and enhance the customer experience by creating business impact, value, and understanding across the organization. This includes, but is not limited to, evaluating nomenclature, storytelling, brand architecture, and identity throughout the customer journey Assess customer needs and opportunities through working with the research teams to develop effective recommendations that impact business performance and brand outcome measures. Consult with Lines of Business teams to develop inspiring, imaginative, and grounded brand strategies and solutions that will improve the lives of our customers Keep our team abreast of customer and industry experience insights to challenge our thinking and provide inspiration for our brand experience Proactively find opportunities to partner across the organization, looking at best-in-class organizational examples from other companies and industries. Provide thought leadership for how we can strategically leverage our brand to acquire, retain, and deepen customer relationships through experience Document and continuously maintain best practices, including processes and templates Work flexibly and collaboratively with internal partners including the creative brand team, channel teams across the org, customer care, product, research, retail, and agency partner teams Contribute critic