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Corvus Insurance
Boston, MA, United States
We’re united by a mission: to make the world a safer place. Corvus Insurance uses novel data and artificial intelligence/machine learning to achieve better insights into commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex claims through data-driven tools and Smart Commercial Insurance pol
Job Source: Corvus InsuranceL2L
Burlington, MA, United States
Do you have a curious mind with a creative eye? Have you caught yourself grinning at the sight of a cleverly executed product launch campaign? Does the rapid evolution of technology inspire you? If so, keep reading - this may be the perfect opportunity for you. L2L is on a mission to empower workers to manufacture better together. We are experienci
Job Source: L2LVeeva Systems, Inc.
Boston, MA, United States
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing
Job Source: Veeva Systems, Inc.Laudio
Boston, MA, United States
About Us Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. Laudio makes it poss
Job Source: LaudioQlik
Waltham, MA, United States
What makes us Qlik ? A Gartner Magic Quadrant Leader for 13 years in a row , Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster. We excel
Job Source: QlikWasabi
Boston, MA, United States
At Wasabi, we're a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We're a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best place
Job Source: WasabiWasabi Technologies
Boston, MA, United States
At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best place
Job Source: Wasabi TechnologiesCircle
Boston, MA, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleNeedham, MA, United States
Overview: IDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem. We are dedicated to delivering leading solutions that empower businesses to make better decisions and thrive in the digital-first age. As we expand our digital products portfolio, we are seeking a strategic and results-driven Director of Product Marketing to join our North America team.
This position is responsible for owning a full spectrum of product marketing strategies tied to a new digital product that addresses the critical needs of enterprise technology buyers
Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
This role can be remote in an approved US location.
Responsibilities:
Define and execute a comprehensive product marketing strategy aligned with the company's overall goals and objectives.
Conduct market research to identify and monitor customer needs, market trends, and the competitive landscape.
Collaborate with product management, customer success, sales, and other cross-functional teams to ensure alignment and success of product marketing initiatives.
Inform and guide the development and execution of go-to-market plans for product launch and future feature releases, including messaging and positioning.
Collaborate with the content team to create compelling and relevant content such as whitepapers, case studies, and videos.
Work closely with the sales team to develop sales enablement tools and materials, including sales decks, battle cards, and product training sessions.
Develop strategies to drive customer engagement and advocacy, including customer referral programs, user communities, and customer feedback mechanisms.
Manage in-product marketing strategies such as tooltips, pop-ups, and feature announcements to help educate users about the product's capabilities, promote new features, and encourage engagement.
Utilize data-driven insights and user behavior analytics to identify trends and optimize go-to-market strategies, improve user experience, and drive product adoption and retention.
Qualifications: Bachelor’s degree in marketing, communications, or a related field; or equivalent experience.
8+ years in product marketing with 3+ years directly focused on PLG strategies. Direct experience with freemium models a plus.
Prior experience with B2B product launches.
Experience marketing to IT roles/personas preferred.
Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
Excellent communication and presentation skills, with the ability to effectively communicate concepts to internal and external stakeholders.
Leadership experience and proven ability to influence cross-functional teams with demonstrable examples of success in driving marketing and sales alignment.
Results-oriented mindset with a focus on driving business impact.
About IDC : International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
At IDC, Inc., we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $135,000 and $164,000 and is inclusive of base salary and variable compensation (if applicable).
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Email Alert for Director, Product Marketing jobs in Needham, MA, United States
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