Marketing Manager
Chicago, IL, United States
Midtown Athletic Club is seeking a passionate and experienced Marketing Manager to join our growing team. In this role, you will be the architect of our marketing strategy, partnering across organizations to develop and execute data-driven campaigns that drive member retention, increased club engagement, lead generation, and overall business growth.
The Opportunity
This is your chance to make a difference in the lives of our members. You'll lead and operationalize campaigns that not only attract new members, but also inspire and motivate existing members to reach their aspirations and fully utilize the incredible amenities we offer.
What You'll Do:
Develop and execute data-driven marketing campaigns specifically designed to increase member retention and club engagement.
Oversee multi-channel marketing campaigns (mobile application, email, social media, events) to drive member participation in programs, services, and special offerings.
Partner with Club Operations Leadership to build activation plans that ladder up to the marketing campaign and ensure a seamless member experience across all touchpoints.
Track and analyze campaign performance, identifying areas for improvement and maximizing ROI.
Manage relationships and oversee the work of any external public relations agencies.
Manage the marketing budget efficiently, ensuring a strong return on investment (ROI).
Clearly communicate marketing goals, strategies, and results across the organization.
What You Have:
5+ years of experience in marketing management or a related field.
Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
Proven track record of developing and executing successful marketing campaigns.
Strong understanding of marketing principles and best practices.
Excellent analytical skills and experience with data-driven decision-making.
Excellent communication, collaboration, and interpersonal skills.
Creative and strategic thinking with a passion for developing and executing innovative marketing campaigns.
Who you are: win together, glass half-full, passionate about helping others, better than yesterday, kind.
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
MIDTOWN is an Equal Opportunity Employer.
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