Product Marketing Manager

San Mateo, CA, United States

Join Skillz and Level Up Your Career!

Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.

Life @ Skillz

Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world.

Comprehensive Benefits: We value our team members and provide a comprehensive benefits package to ensure your well-being. Enjoy 401K matching, equity incentives, extensive medical, dental, and vision coverage, pre-tax benefit options, and more.

Work-Life Balance: Achieving work-life balance is important to us. We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

Perks: We believe in enhancing your work experience. Enjoy weekly team lunches, snacks, Friday Happy Hours, commuter benefits, insurances, and many more.

Why Skillz?

Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneer of skill-based competition. Join us in transforming the way people play games and building the home of competition for all.

Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as the American Red Cross, Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.

Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.

Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Twitter, Roblox, Samsung, EA, Riot, Tinder, Intel, Twitch, and more.

The Future of Gaming Awaits!

The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.

About The Role

Skillz is seeking a process-oriented mobile gaming Product Marketing Manager with a Performance Marketing mindset to power our User Acquisition efforts across all digital channels and User Acquisition campaigns. The Product Marketing Manager will be the main interface between the User Acquisition team, Creative Development, and Game Developer teams to ensure our creative, content, and game portfolio strategy is executed to the highest level.

The Product Marketing Manager will level-up to become the game subject matter expert within the User Acquisition function owning our feature and messaging frameworks for each game we advertise. The Product Marketing Manager will document and present performance of our game campaigns back to stakeholders with actionable strategic recommendations for iterative improvement in campaigns and processes. You will play a key role in growing Skillz User Acquisition portfolio.

About You

A hunger to be at the forefront of the mobile advertising space with a leader in mobile gaming.

Proven ROI success in User Acquisition and Marketing disciplines.

Thrive in a product-led organization, providing frequent feedback on the products you are advertising.

Creative problem solving acumen, looking for causes and solutions to the latest challenges.

Obsessed with Competitor strategies and always looking for new ways to stay ahead of the competition.

Seek a deep understanding of relevant data architecture and tech stack integrations to enable iterative improvements in reporting and processes.

Clear communicator with ability to present recommendations and persuade cross-functional stakeholders through structured and logical proposals.

Reside in the Bay Area or Las Vegas, or comfortable with relocation.

Value in-person collaboration in an office environment.

Your Responsibilities

Own the User Acquisition Creative Delivery & Testing Roadmap, including prioritization of creative delivery across the portfolio.

Own all User Acquisition messaging frameworks, segmentation planning, briefing and User Acquisition creative documentation for channel specifications.

Own Creative Competitor Analysis within our User Acquisition function. Source and update all relevant network benchmarks for creative.

Build and share creative review and analysis. Present findings and hypotheses for creative tests to cross-functional groups.

Run monthly keyword ranking analysis for each game in the portfolio. Share recommendations with our developers.

Basic Qualifications

BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field.

3+ years of experience in media buying, user acquisition or marketing project management.

Driven ROI growth through Creative Optimization and Content with a framework for measuring creative and content effectiveness.

Intuitive understanding of funnel conversion metrics, retention rates and customer lifetime value.

Experience running direct-to-consumer mobile app User Acquisition campaigns.

Proficiency with Excel and Tableau required, to analyze data and performance and present new views for analysis.

Proven ability to effectively communicate and prioritize roadmaps with cross-functional teams.

Preferred Qualifications

Hands-on experience of running user acquisition campaigns, A/B testing roadmaps and App Store Optimization.

Join Skillz and Let's Redefine the Boundaries of Gaming!

If you are a talented Product Marketing Manager with a passion for gaming, a data-driven mindset, and a track record of success in managing large-scale performance marketing campaigns, we would love to hear from you. Join our dynamic team and play a pivotal role in driving the growth and success of our games!

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .

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