Analyst, Digital Analytics
Indianapolis, IN, United States
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves.
Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.
There is an opportunity for an Analyst,Digital Analytics to join the Ford E-commerce team and support our digital automobile customer journeys. As a digital analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions.
To thrive in this position, should be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.
You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions. If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.
At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.
For our e-commerce analytics program, you will work in an end-to-end Product Management Delivery model with customer-focused business managers, product owners, product designers, data engineers, and software developers to deliver next-gen analytics innovation.
Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our cross functional partners to propose recommendations and present insights to drive the Ford.com business forward .
What you’ll be able to do:
As a Digital Analytics Analyst, you will support cross-functional team members across Ford with eCommerce and web customer journey analytics.
Collaborate with cross-functional teams including marketing, product, and development to implement website and mobile changes
Engage with businesses, and influence their strategic decisions based on analytics insights.
Become an expert in the assigned domain area and make recommendations for measurement plans per the business goals.
Develop and maintain a deep understanding of our digital customer journeys and user behavior across all channels (website, mobile app, social media, email, etc.)
Analyze website traffic and user behavior to identify areas for improvement in the customer journey
Support measurement of A/B and multivariate tests to optimize the website and mobile experiences and increase conversions
Design, develop, and deliver reporting instruments, dashboards, and ad-hoc solutions using tools (semantic layer, analytics, dashboards, report definitions) to communicate key metrics and insights to stakeholders
Create comprehensive and clear presentations for business partners and senior leadership, in the form of analytics dashboards and insights decks
Conduct deep dive analysis on various product offerings along the online purchase journey and provide insights to help businesses with strategic planning
Seek opportunities to improve the reporting processes, data collection, and delivery methods
Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
Stay up to date on industry trends and best practices in web analytics and apply them to our digital customer journey analysis
The minimum requirements we seek:
Bachelor’s Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
Minimum 3 years of experience in web analytics or digital marketing
2+ hands-on expertise in web analytics tools such as Adobe Analytics or Google Analytics
2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting toolsto build self-serve reports, and ad-hoc packages, and managing data flow, filters, and workflows
2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense, COGNOS, and/or Power BI
Prior experience with A/B testing and multivariate testing
Our preferred requirements:
Advance Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.
Prior experience on Customer-facing websites
Understanding of user behaviors on automotive OEM eCommerce experiences
Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities
Inquisitive, proactive, and interested in learning new tools and techniques
Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story
Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
Passion for customer experience and continuous improvement
“This job is posted as remote unless the selected candidate lives within 50 miles, then it may not be fully remote.”
What you’ll receive in return:
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all the above? No matter what you choose, we offer a work life that works for you, including Immediate medical, dental, and prescription drug coverage, generous PTO, retirement, and savings plans, incentive compensation, tuition assistance, a vehicle discount program, and much more.
For information on Ford's salary and benefits, please visit: _https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2024-benefits-and-comp-GSR-sal-plan-2.pdf_ (This position has a range of salary grades 6 and 7. )
Candidates with Ford Motor Company positions must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is available for this position.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Requisition ID: 30578