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Vice President of Digital Marketing

Waltham, MA, United States

Vice President of Digital Marketing

About the Company

Flourishing provider of email management & social media marketing tools

Industry

Marketing and Advertising

Type

Subsidiary of a Public Company

Founded

1998

Employees

5001-10,000

Categories

Advertising

Email

Event Management

Internet Marketing

Email Marketing

Social Media Marketing

Messaging

Information Technology & Services

Technology

Advertising & Marketing

Business Services

Customer Relationship Management Software(CRM)

Internet Service Providers

Small Business

Small and Medium Businesses

Software

Software Development & Design

Telecommunications

Website Hosting & Internet-related Services

Marketing & Advertising

Specialties

Email Automation

Email Marketing

Social Media Marketing

SMS

Sales Automation

CRM

Marketing Analytics

Fundraising

E-Commerce Marketing

Lifecycle Marketing

Customer Engagement

Analytics

Event Marketing

Online Surveys

Coupons

Small Business Marketing

Lead Generation

Email Editing

Email Design

Email Templates

Contact Management

List Growth

Social Advertising

Google Advertising

and Marketing Advice

Business Classifications

SAAS

B2B

About the Role

The Company is seeking a Vice President of Digital Marketing to lead and scale its customer acquisition engine. The successful candidate will be responsible for overseeing a team of digital marketing experts across various channels, including SEM, SEO, social media, affiliates, web development, and marketing analytics. The role involves building and executing an innovative digital marketing strategy to enhance brand awareness, capture interest, and drive visitor conversion to customers. The VP will also be tasked with managing multi-million dollar budgets, providing executive-level performance summaries, and driving end-to-end performance accountability for new customer acquisition and revenue growth.Applicants for the VP of Digital Marketing position at the company should have a minimum of 10 years' experience leading B2B digital marketing teams, preferably in the software/SaaS space, and a total of 15+ years in marketing or related fields. The ideal candidate will have a proven track record of managing scaled marketing programs with budgets exceeding $50 million and experience in high-growth, dynamic environments. Key skills include the ability to design and optimize channel mix using relevant KPIs, coaching and mentoring digital marketing talent, and leading strategic discussions that impact digital positioning, branding, and PR. The role also requires collaboration with partner and offline marketing teams to create innovative omni-channel experiences and working with marketing analytics and business intelligence to refine attribution models and make data-driven investment decisions.

Hiring Manager Title

Chief Marketing Officer (CMO)

Travel Percent

Less than 10%

Functions

Marketing

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