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POLITICO
Arlington, VA, United States
POLITICO is seeking a results-driven marketing leader to oversee the U.S. marketing function across both our media solutions and professional subscriptions businesses. As the Vice President of Marketing, you will be responsible for building and scaling for sustainable growth at POLITICO, while managing a cross-functional team that is focused on gro
Job Source: POLITICOBlackbird Health
Vienna, VA, United States
Job Description Job Description At Blackbird Health, our commitment is to provide precision care with powerful outcomes for children, adolescents, and young adults struggling with social developmental and school-related challenges. We believe that our youth deserve the very best care, not only for their physical health, but also their mental he
Job Source: Blackbird HealthInspiration Mobility Group
Washington, DC, United States
Location : Washington, D.C., however, this role is remote eligible for the right candidate. Our in-office team comes together to collaborate in our Dupont Circle office Tuesday through Thursday and works from home Monday and Friday. To Learn More: Listen to THIS podcast with our CEO, Josh Green,and Molly Wood, which does a great job explainin
Job Source: Inspiration Mobility GroupBeanstalk
Washington, DC, United States
Beanstalk is a Series A company building and operating robotic vertical farms that sustainably grow heirloom produce in soil. Founded by brothers and engineers, they are looking for an experienced business development manager or leader with deep industry relationships to grow their organic, high-quality wholesale produce (greens and herbs, expandin
Job Source: BeanstalkApplied Physics
Washington, DC, United States
Applied Physics is seeking an experienced and dedicated VP of Sales to join our team. As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve sales goals, working with the marketing department to design promotional materials, recruiting and hiring sales staff, and developing our sales strategy with C-level e
Job Source: Applied PhysicsDeltek, Inc.
Herndon, VA, United States
19-Mar-2024 Featured Job VP, Global Partners & Alliances US Remote 9226BR Company Summary Deltek is the leading global provider of enterprise software and solutions for government contractors, professional services firms and other project-based businesses. For decades, we have delivered actionable insight that empowers our customers to unloc
Job Source: Deltek, Inc.CAQH
Washington, DC, United States
Position Summary: The Vice President, Sales and Sales Enablement will be responsible for leading a dynamic team comprised of sales executives, solution consultants, go-to-market segment marketers, and sales and marketing CRM toolset managers. Your primary focus will be to develop a sales program that includes high performing sales executives to dev
Job Source: CAQHDirect Recruiters Inc.
Washington, DC, United States
Client Summary: Virtual interpreting platform Global community of interpreters 140+ countries Available 24/7 300+ languages. Accessible to clients Smartphone Tablet Computer Integration options for platforms like Zoom. Position Responsibilities: Revenue Generation Strategy: Develop and execute revenue generation strategies across healt
Job Source: Direct Recruiters Inc.Washington, DC, United States
The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation.
About the Role
Perkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The VP of Marketing and Sales must have the ability to improve our ability to leads, generate a pipeline and deliver best-in-class growth programs, including the implementation of CRM and launching a single marketing automation platform across the company.
As the Vice President of Marketing and Sales in this newly created role, you’ll be responsible for building and optimizing a B2B technology stack. And beginning by leading the implementation of a single, consolidated marketing automation instance. You’ll be responsible for transforming marketing technology effectiveness and customizing all martech to its users’ needs as well as ensuring effective data quality.
In the first year, you’ll focus on leading the global marketing automation platform implementation and laying Perkins marketing operations foundation. Also develop unit level marketing and branding campaigns, work with interns to develop brand communication strategy, actively visit and engage with all units to develop, implement, and maintain a uniform brand message and presentation. This will include all digital, print, and technology implementations to enhance our brand presentation and customer experiences.
Responsibilities
Build and oversee the marketing operations vision, strategy and team, enabling Perkins B2B marketing capabilities to drive positive business outcomes.
Oversee global marketing automation platform implementation and serve as the primary product owner. Collaborates with external implementation partners, consultants, and the marketing automation vendor while keeping
Define and execute Perkins marketing automation master order of operations.
Own and evaluate the end-to-end customer experience across multiple channels and customer touch points, finds risks and uncovers opportunities.
Can conceive campaign structure, target appropriate audiences, and track the customer journey from acquisition to close.
Build dashboards to effectively track KPIs and ROI for the Demand Gen, Sector Marketing, and executive leadership teams.
Refine Perkins marketing ops roadmap. Optimize existing martech, and evaluates, selects, implements, and customizes future martech additions to the Demand Gen and Sector Marketing teams’ needs.
Partner with the Data & Analytics companies to ensure the sector marketing teams and Demand Gen department can correctly report on marketing acquisition tactic effectiveness.
Catalyzes enablement and training across sector marketing teams by ensuring processes are designed, documented, understood, and executed in a way that preserves data integrity.
Continually work to simplify systems and processes, avoiding customization bloat, over-engineered processes and mitigate race conditions.
Lay the foundation to manage, build, and lead a strong marketing operations team.
Requirements
10+ years of experience including:
7+ years in a marketing operations role
3+ years of management experience
Direct experience leading multiple MAP implementations for enterprise companies with multiple brands that had unique MAP requirements.
Direct experience designing and optimizing high-performing marketing tech stacks for enterprise organizations
Strong executive presence
Balances strategic vision and tactical execution
Extremely analytical
Excels at managing large-scale projects with multiple deadlines
Excellent planning, organizational and project management skills
Proven experience executing change management and organizational transformation
Must reside in DMV area.
Not a remote position, must be in DC office.
Preferred
Deep familiarity with tech stack such as: (Dynamics 365, Marketo Engage, HubSpot - Marketing, Terminus)
The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more .
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VP Marketing and Sales jobs in Washington, DC, United States
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