Marketing Specialist
Lincolnshire, IL, United States
Overview This position is responsible for assisting in the development, planning and coordination of our marketing communication initiatives for the brands we are responsible for and support, with a primary focus on content creation to support communications for print, web, social and e-mail communications strategies. Additionally, this position will be responsible for leading projects as deemed necessary.
RESPONSIBILITIES
Develop, monitor and maintain, as well as write and update content contained on all the business units websites/portals and social channels we support.
In coordination with the global marketing team, assist in managing the Snap-on Diagnostics Websites and the web authoring process for content management
Assist in developing Marketing materials for diagnostic tools and software. Assist with the introduction of marketing materials and electronic marketing vehicles, including Internet and other digital forms of communication.
Provide creative support through writing, editing and proofreading content for marketing collateral.
Develop and design pieces for various marketing campaigns and ongoing promotions, including direct mail pieces, e-marketing, presentations, posters, handouts, promotional specialties, etc.
Manage content for external and internal newsletters and provide internal marketing communications support on a global level to ensure broad implementation of brand strategies.
Provide input on the global web strategy in terms of research and ongoing support
Coordinate projects with outside vendors and agencies to assure quality of work, reliability of delivery within schedule
WORK ENVIRONMENT Snap-on office based, with some travel requirements.
QUALIFICATIONS AND SKILLS Minimum 3 years’ experience in a marketing/ web / social specific role
Other Requirements:
Fundamental understanding of marketing
Solid skills in all Microsoft Office products: Excel, PowerPoint, Word, SharePoint
Good knowledge of InDesign or Illustrator, plus photo-editing software such as PhotoShop
Strong background in content creation and familiarity with design tools and project management programs used to support those efforts
Strong organization and prioritization skills
Proficiency with Google Analytics and web analysis tools
Experience of working with a content management system, marketing and social automation tools
Strong project management skills and experience of co-ordinating multiple projects with multiple stakeholders
Ability to work well in a fast-paced, collaborative environment
KEY COMPETENCIES
Excellent interpersonal skills
Ability to manage multiple projects with a high degree of proficiency
Ability to interface with all levels of organizations to accomplish tasks
Sense of urgency
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