Senior Director for Donor Participation and Pipeline Development, Medical Advancement
Clayton, MO, United States
Position Summary
Medical Advancement at
WashU Medicine is developing a best-in-class grateful patient donor
program and has created an exciting new opportunity to continue to
build upon its recent success. The Sr. Director of Donor
Participation and Pipeline Development will provide long term
strategic direction, analysis, and support to engage and inspire
the patient constituency to invest in WashU Medicine. Reporting to
the Assistant Vice Chancellor for Medical Advancement, the Senior
Director will play an integral role in continuing to develop Office
of Medical Advancement’s comprehensive grateful patient
program.
Job Description
Primary Duties
& Responsibilities
Creates and executes comprehensive grateful patient donor
acquisition program.
Provides strategic leadership for broad fundraising, marketing,
and digital strategies to acquire donors from the WashU Medicine
patient population with the goal of growing a major gift donor
pipeline.
Partners with key WashU Medicine internal stakeholders to
develop compelling and inspiring strategic fundraising plans to
deepen the engagement of and investment from Wash U Medicine’s
grateful patients.
Leads the content creation and development of fundraising
initiatives and manages production and execution of materials to
targeted audiences to increase patient engagement and investment in
Wash U Medicine.
Drives and executes online fundraising for multiple platforms,
based on goals, donor mindset, brand guidelines, and fundraising
priorities.
Collaborates within Medical Advancement, across University
Advancement, and with partners at WashU Medicine in the following
critical areas:
In concert with UA’s Business Intelligence Unit (BI),
strategically generates lists of grateful patient audiences for
outreach and solicitations.
In coordination with the units of Medical Advancement
Administration and Strategic Engagement, develops and executes a
system for a seamless transition of annual giving patient donors
with a highly rated gift capacity into portfolios of major gift
officers for further qualification and engagement.
Partnering with the BI Data Analytics Team, create robust data
models and algorithms to inform strategies and drive greater
success in future acquisition efforts.
Collaborates with the WashU Medicine Marketing and
Communications team to leverage impact of existing marketing
campaign language and content.
In coordination with the Vice Chancellor and Assistant Vice
Chancellor for Medical Advancement, creates and defines measures of
success and develops a comprehensive tracking system to review and
analyze various forms of data and analytics for reporting and
identification of new growth opportunities.
Reviews marketing research and identifies new opportunities for
growth and development, while staying abreast of latest trends in
marketing, video, social media, and digital strategies across
university, academic medical center and for profit-sectors.
Implements existing program policies including HIPAA compliance
and standardization of opt-out protocols. Leads proposed updates to
these policies in conjunction with key stakeholders including
Business Intelligence, WashU Physicians Program, WashU Medicine
Marketing & Communications, Advancement Communications, and
WashU Compliance.
Manages Assistant Director, focused on grateful patient
acquisition efforts for Medical Advancement and Siteman Cancer
Center.
Performs other duties as assigned.
Preferred Qualifications
Five years of professional experience in a large-scale
multi-channel annual giving program in higher education or an
academic medical center, in journalism, communications and
marketing, non-profit, or related environment.
Successful candidates will possess strong multichannel direct
marketing skills.
Experience in digital storytelling and design, philanthropic,
advancement, donor recognition, alumni engagement, non-profit, or a
university setting.
Strong organizational, interpersonal, and problem-solving
skills with the ability to manage multiple projects simultaneously
and navigate a complex work environment.
Commitment to delivering excellent customer service, the
ability to work independently as well as collaboratively, and
comfort working with ambiguity.
Possess a high level of professionalism and commitment to
confidentiality with sound judgment and discretion.
Master’s level degree.
Strong ability in time management and organization, with
excellent oral and written communication skills, and adept in a
team-oriented environment of colleagues and volunteers.
Ability to meet multiple deadlines under pressure.
Ability to handle confidential information professionally.
Ability to articulate the needs, interests, and accomplishments
of Siteman to a wide range of audiences.
Perform in an intellectually rigorous and complex environment,
exhibit personal characteristics enabling effective interaction
with important constituencies, and possess a genuine commitment to
the advancement of science and science education and to the
principles governing Washington University and Siteman Cancer
Center.
Required Qualifications
Bachelor’s degree.
Six years of related experience.
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