Executive Director
Burbank, CA, United States
Pay range: $70.00 to $72.00
Job Description: Develop and manage tools to measure media effectiveness on marketing campaigns (in partnership with media agencies and partners) including media experimentation.
Deliver audience & media insights to transform our go-to-market approach to building awareness & interest in our content through media with an eye to both efficiency and effectiveness.
Structure, deliver, and analyze In-market media experiments (in partnership with Media Team).
Assess campaign health (by the audience) based on digital and traditional research signals.
Propose testing scenarios to understand productive ways of building awareness and interest with intended audiences.
Led the development of dashboards and data visualization tools to readily access audience and media performance information.
The Essentials: 7 years of experience measuring digital audiences in media and entertainment.
Ability to clearly articulate and present analyses to all levels of management, including C-suite executives and marketing leadership.
A track record of creating new quantitative frameworks and structures to solve creative problems.
Passionate about storytelling through best-in-class data visualization.
Ability to collaborate well with individuals.
Self-driven for continual learning and ongoing training/development.
Highly organized, detail-oriented.
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