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Senior Manager, Performance Marketing (Kenmore)

Kenmore, WA, United States

Senior Manager, Performance Marketing (Kenmore) 3 days ago Be among the first 25 applicants

The Senior Manager, Performance Marketing plays a pivotal role in driving and optimizing the company's performance marketing efforts, with a primary focus on paid search, retailer channel marketing, email, display/CTV, and other paid channels. Responsible for managing and executing high-impact performance campaigns, will also have a key responsibility for achieving growth targets across all Lines of Business (LOBs).

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

Develops strategic initiatives across all accounts to ensure the company has the most cutting-edge strategies in place that fit our business objectives

Owns, manages, and grows the company's paid marketing budget across direct channels through a full-funnel approach, including Paid Search, Paid Social, Display, OLV, and Local

Develops and delivers specific growth targets for each LOB through new idea generation and KPI metric management

Leads and inspires internal marketing team members across the performance team

Directs external marketing agencies/partners on business strategies and campaign objectives

Collaborates with sales leaders and sales channel owners to optimize to continually improve growth and conversion of retailer channel marketing tactics including Paid Search, Paid Display, Event Inclusion, and channel-specific promotional opportunities

Develops email marketing campaigns to support channel promotional campaigns, promote brand messaging, and support licensed partner innovation.

Partners closely with finance/BI teams to refine channel forecasts monthly, and from time to time creates financial models for business cases

Leads project to integrate offline data imports to all primary ad platforms

Builds strategy to integrate profit data across key ad platforms with the goal of optimizing paid volume against profitability targets

Develops and owns a pipeline of channel and site tests with modeled impact

Develops a framework for evaluating new market segments, optimizing existing ones, and determining best resource allocation

JOB REQUIREMENTS:

5-10 Years Related Experience

18+ Years of Age

REQUIRED SKILLS:

7+ years of proven experience in performance marketing with a heavy focus on Paid Search.

In-depth knowledge of Paid Search platforms (Google Ads, Bing Ads, etc.), channel marketing, and analytics tools.

Experience with direct P/L responsibility and marketing budget management exceeding $10mm annually

Degree in Finance or Marketing, or significant experience working directly with finance and performance organizations

Experience managing and goal setting for at least two or more direct reports

Years Experience

5 - 10 Years Experience

Travel Requirements

None

Country

United States

Work-In Address 1

REMOTE

Business

Job Function

Marketing/Advertising

Employment Category

Regular, Full-time

Compensation Range

120k - 123k

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Research, Marketing, and Analyst

Industries Retail, Real Estate, and Retail Appliances, Electrical, and Electronic Equipment

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