Senior Manager, Performance Marketing (Kenmore)
Kenmore, WA, United States
Senior Manager, Performance Marketing (Kenmore) 3 days ago Be among the first 25 applicants
The Senior Manager, Performance Marketing plays a pivotal role in driving and optimizing the company's performance marketing efforts, with a primary focus on paid search, retailer channel marketing, email, display/CTV, and other paid channels. Responsible for managing and executing high-impact performance campaigns, will also have a key responsibility for achieving growth targets across all Lines of Business (LOBs).
Responsibilities/Skills/Experience Requirements
JOB DUTIES/RESPONSIBILITIES:
Develops strategic initiatives across all accounts to ensure the company has the most cutting-edge strategies in place that fit our business objectives
Owns, manages, and grows the company's paid marketing budget across direct channels through a full-funnel approach, including Paid Search, Paid Social, Display, OLV, and Local
Develops and delivers specific growth targets for each LOB through new idea generation and KPI metric management
Leads and inspires internal marketing team members across the performance team
Directs external marketing agencies/partners on business strategies and campaign objectives
Collaborates with sales leaders and sales channel owners to optimize to continually improve growth and conversion of retailer channel marketing tactics including Paid Search, Paid Display, Event Inclusion, and channel-specific promotional opportunities
Develops email marketing campaigns to support channel promotional campaigns, promote brand messaging, and support licensed partner innovation.
Partners closely with finance/BI teams to refine channel forecasts monthly, and from time to time creates financial models for business cases
Leads project to integrate offline data imports to all primary ad platforms
Builds strategy to integrate profit data across key ad platforms with the goal of optimizing paid volume against profitability targets
Develops and owns a pipeline of channel and site tests with modeled impact
Develops a framework for evaluating new market segments, optimizing existing ones, and determining best resource allocation
JOB REQUIREMENTS:
5-10 Years Related Experience
18+ Years of Age
REQUIRED SKILLS:
7+ years of proven experience in performance marketing with a heavy focus on Paid Search.
In-depth knowledge of Paid Search platforms (Google Ads, Bing Ads, etc.), channel marketing, and analytics tools.
Experience with direct P/L responsibility and marketing budget management exceeding $10mm annually
Degree in Finance or Marketing, or significant experience working directly with finance and performance organizations
Experience managing and goal setting for at least two or more direct reports
Years Experience
5 - 10 Years Experience
Travel Requirements
None
Country
United States
Work-In Address 1
REMOTE
Business
Job Function
Marketing/Advertising
Employment Category
Regular, Full-time
Compensation Range
120k - 123k
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Research, Marketing, and Analyst
Industries Retail, Real Estate, and Retail Appliances, Electrical, and Electronic Equipment
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