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Marketing Manager - Marketing Manager III

San Francisco, CA, United States

Job Description:

Key Responsibilities:

Audience Insights + Strategy:

* Use insights to refine and strengthen our product positioning in the market.

* Analyze audience behaviors and preferences to inform marketing strategies.

* Develop audience-centric marketing strategies to reach and resonate with target customers.

Product Positioning and Messaging

* Lead naming efforts for new products, ensuring brand consistency and market relevance.

* Partner with Copy team to develop UX copy strategy and conduct message testing to optimize user experience.

* Develop compelling product positioning and Reasons to Believe (RTBs) that resonate with the target audience.

* Craft clear and impactful messaging that communicates the unique value proposition of our products.

* Ensure alignment between product GTM plans and overall company channel strategy.

Creative Development:

* Create comprehensive creative briefs to guide the development of marketing assets.

* Ensure alignment with brand guidelines and overall marketing strategy.

Execution

* Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables.

* Share GTM documents with cross-functional teams for alignment and input.

* Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process.

* Provide clear and concise briefings to channel partners, ensuring alignment with overall GTM strategy.

Asset Production + Management:

* Coordinate the creation and deployment of marketing assets across various channels.

* Manage asset libraries and ensure assets are up-to-date and accessible.

* Oversee the localization of marketing materials for different markets, ensuring cultural relevance.

* Implement a rigorous quality assurance process for all marketing assets. Ensure accuracy and consistency in messaging and branding.

Post-Launch Reporting:

* Analyze post-launch performance data and generate insightful reports.

* Provide recommendations for continuous improvement based on campaign outcomes.

Skills:

* Project Management

* Decisiveness

* Experience writing GTM plans; experience writing campaign plans

* Verbal Skills

* Analytical; familiarity with customer insights

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