Head of Product Marketing, Adobe GenStudio
San Jose, CA, United States
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity Adobe GenStudio team is seeking a visionary Head of Product Marketing to lead all product marketing activities including messaging, positioning, enablement, and go-to-market strategies to launch the product and build a meaningful business. You will work closely with product management, sales, consulting, pricing and support teams to drive awareness, adoption, usage, retention, and growth.
What you'll Do Craft compelling messaging and positioning documents that highlight GenStudio as a must-have tool for modern marketers looking to self-serve their content needs.
Drive go-to-market enablement for our global field organization for GA launch and post-GA releases.
Collaborate with product management to align on use-cases, roadmap and positioning.
Collaborate across functions and business units to build positive relationships required to enable upsell and cross-sell plays.
Oversee market intelligence, keep abreast of industry trends, and provide actionable insights to guide product development.
Build and manage relationships with key industry players, including customers, partners, and analysts.
Define and track key performance metrics to evaluate the success of product marketing efforts.
Manage and mentor a small yet mighty team of product marketing managers
What you need to succeed Bachelor’s or master’s degree in Marketing, Business, or a related field.
10+ years of product marketing experience in the tech industry, with at least 5 years in a leadership role.
Proven track record of successful product launches (i.e., taking a product from “0 to 1”)
Excellent leadership, communication, and collaboration skills.
Strong analytical abilities and a data-driven approach to decision making.
Experience in the creative software industry, particularly in AI and machine learning, is highly desirable.
Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $161,500 -- $360,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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