Digital Marketing Director

Westfield, IN, United States

Summary

The Digital Marketing Director is a member of the company’s Leadership Team and is responsible for setting up, implementing, and managing the company's digital marketing strategy. The director will lead and manage social media, email marketing, web development, PPC, SEO, dashboard, and other technology services for the company. The director is, first and foremost, a problem solver, reporting directly to the Integrator/General Manager, and is a critical member of the leadership team responsible for representing the department's interests.

The director supports the company's growth strategy through a balance of internal staff and external vendors. Additionally, the director provides staff resources, training, and professional development opportunities. This position manages and approves social media, email marketing, website development, production and maintenance, PPC/SEO budgets and strategies, all reporting through the dashboard, and future technology and digital tools. The director develops and manages internal department budgets to ensure the timely delivery of quality products and services to clients and vendors.

Primary Responsibilities

Lead, manage, and be accountable for the digital marketing team of direct reports, providing work direction, feedback, quarterly check-ins, and annual reviews.

Act as a subject matter expert across all digital technology platforms and identify technology gaps. Research competition, investigate benchmarks, and provide suggestions for improvement.

Identify, engage, and manage a balance of internal staff and external vendor resources to support the company's growth strategy.

Lead multiple projects simultaneously in a fast-paced environment, overseeing deliverables, including creating and managing timelines and budgets.

Collaborate promptly with the production director, traffic coordinator, account managers, clients, and digital technology team members on client objectives, marketing strategies/solutions, process approvals, and deliverables.

Ensure all clients' brand standards are met across all mediums through regular work review and proofing of all the company's social media accounts. Measure and manage all online content, e-commerce, and websites. Troubleshoot and provide feedback to the digital marketing team.

Responsible for departmental planning and implementation of processes, procedures, and initiatives, including communicating milestones, risks, and issues and monitoring quality for all project development.

Track SEO and Google Analytics data and make complex analyses.

The digital marketing director must also be ready and willing to provide team members with hands-on assistance/coverage. If the type or scope of work falls outside of their expertise, then they must have external resources ready to assist. At times, they may have some direct responsibility.

Monitor expenses, labor efficiencies, and key performance indicators (KPIs) to meet cost standards.

Support human resources regarding recruitment and hiring and train/onboard new staff on job processes and procedures.

Show willingness to learn new methods, procedures, or techniques. Shift your priorities in response to the demands of a situation. Bounce back from setbacks and maintain a positive attitude.

Knowledge, Skills, and Abilities

A bachelor's degree in Digital Marketing related field.

6 to 10+ years of experience, preferably in a digital marketing dedicated position for an in-house team or an agency; management experience is required.

Experience managing a combination of internal and external resources.

Must be Proactive, resourceful, organized, creative, process and timeline-driven.

Excellent verbal and written communication skills are required.

Must possess strong interpersonal communication skills with leadership, account managers, team members, clients, and business contacts.

Demonstrate experience with standard tools used in a WordPress environment, including experience with analytical tools (WordPress customization and related plugins, PHP, HTML, CSS, JavaScript, server administration, Semrush, Google Analytics, Facebook Business Manager, Mailchimp, and similar on-demand software).

Required: Proficient use of business software, including Microsoft Office, Google, and project management platforms (e.g., Workzone).

The employee may occasionally need to lift and carry up to 30 lbs. of material. The employee is required to bend and stoop.

Working Conditions

Working conditions are normal for an office environment, and local travel for running errands is occasionally required. The work week is Monday through Friday, and we are a 4/1 company, where the team member in this position can work from home on Fridays.

At the heart of our organization are our Core Values, which are not just something we say but actions we live.

Core Values

· Do what's right for the customer, the Cornerstone team, and our partners

· Stay in the solution

· Sense of Urgency and Accountability

· CHOP: Collaborative, Helpful, Open, and Positive

· Don't take yourself too seriously

Job Type: Full-time

Pay: $105,000.00 - $120,000.00 per year

Benefits:

401(k) matching

Dental insurance

Health insurance

Life insurance

Paid time off

Parental leave

Professional development assistance

Vision insurance

Schedule:

Monday to Friday

Education:

Bachelor's (Required)

Experience:

Digital Marketing: 6 years (Required)

Management: 5 years (Preferred)

Ability to Commute:

Westfield, IN 46074 (Required)

Work Location: In person

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